Relationship based Fundraising 2into3

Why consider Relationship based Fundraising?

Relationship based Fundraising 2into3

During our recent Giving Ireland fundraising webinars, some interesting common themes emerged across the various nonprofit sectors. This included relationship based fundraising, how to diversify income and how to use data better to improve fundraising returns. We have seen the recent successes that relationship based fundraising has delivered to many nonprofits in Ireland.

What is Relationship based Fundraising?

Relationship based fundraising incorporates many fundraising methods including Major Gifts, Trusts & Foundations, Legacies and Corporate Donations. Developing a long term relationship with a donor or company takes time. It’s not a fundraising income stream that can be activated instantly but the rewards to your organisation will far outweigh the required inputs if executed properly.

Why use Relationship based Fundraising?

Successful fundraising performance relies more and more on relationship based fundraising methods. They can untap a stream of income that can secure the future growth of your organisation and help it weather any unpredictable future events. It can evolve into a mutually beneficial relationship for both funder and nonprofit, based on clear expectations, continuous communication, mission alignment, respect and ultimately trust.

 

How to cultivate a meaningful relationship with donors?

Consider how your organisation will develop its donor-based relationships with the following:

  • Who will you target and at what level?

Begin by looking inside your organisation. Identify current and past donors as well as those of high-net worth known to key stakeholders. Research on trusts/foundations is also vital as some will support specific projects and causes which may rule out your organisation.

  • Do you have the organisational culture and the right person to make the ask?

Major gift fundraising involves a high-level skill-set and dedication. A full time major gift fundraiser can manage a maximum of 100 relationships, 50 might be a more realistic number in more advanced stages of cultivation.  Executive and Board engagement in donor cultivation and making the ‘ask’ is often required.

  • How to build relationships with funders? Do you have a strong case for support?

Major donors and trusts/foundations want to make a demonstrable impact to an organisation. Building a compelling case for support educates prospective donors and motivates them to support your  organisation’s ambitions.

  • Can you invest the time?

Developing relationships takes time. Securing a major gift can take up to 3 years and typically involves multiple meetings. Building a connection and network of trusts/foundations and applying to each with a tailored submission is key. It all takes time but after an initial lag a flow of income should begin to emerge from all the hard work!

 

Taking the Next step:

Is your organisation ready to engage in these fundraising methods? Feel free to contact Rob Foley at rob.foley@2into3.com or +353 21 237 9882

 

 

irish giving index webinar december 2021

Thanks for attending Irish Giving Index webinar

Thanks to everyone who attended our, ‘Data-driven Fundraising Trends | Findings from Irish Giving Index 2021′ webinar yesterday. We ended our final 2021 Irish Giving Index webinar with fantastic insights from Carol Casey, Head of Fundraising and Communications at Merchants Quay Ireland. We would like to thank Carol for sharing her valuable insights and fundraising experience.

About the Irish Giving Index

The Irish Giving Index is the only Irish nonprofit sector tool which tracks and analyses the fundraising landscape. This enables organisations to benchmark fundraising performance against relevant subsectors.

As a subscriber, you will understand the driving factors behind changes in fundraising. One benefit of subscribing is that the index can help you make decisions at senior level and can also enable sector-wide solutions for fundraising in the nonprofit sector.

Dennis O’Connor and Rebecca Droop explained the increase in fundraised income and the insights within each subsector- including health, social services and international.

 

Carol Casey, Head of Fundraising & Communications at Merchants Quay Ireland

A huge thanks to Carol Casey, Head of Fundraising & Communications at Merchants Quay Ireland, who joined the webinar to discuss how their fundraising team uses the Irish Giving Index to support strategic fundraising strategies. Carol highlighted how their team has benefited from having a benchmark to compare their fundraising on an annual basis.

Merchants Quay Ireland believes in a just society where no-one has to face homelessness or addiction alone, and where everyone has the support they need to reduce the harm caused by homelessness and addiction and to build a better life; an inclusive society where everyone is treated with dignity and respect.

Subscribe to the Irish Giving Index

If you are interested in subscribing to our Irish Giving Index, please contact Dennis O’Connor or Rebecca Droop. If you would like to find out more about the Irish Giving Index, please visit our website.

If you’re interested in watching the webinar, click here.

Giving Ireland 2021 report 2into3

Giving Ireland Subsector Webinars 2021

Our Giving Ireland 2021 series has just concluded. The Giving Ireland report shares funding insights on the nonprofit sector. At a deeper subsector level, it further breakdowns and highlights other opportunities especially when compared to other subsectors. 

Over the month of November, Giving Ireland hosted 9 deep dive webinars on funding of each in the various nonprofit subsectors.  

Our speakers discussed many of the funding issues concerning their particular subsector today including fundraising in difficult times, governance, state supports and how to develop and maintain relationships with donors. How to resonate with Major Gifts donors and how to diversify income were also discussed. 

Giving Ireland Subsector Webinars   

Health, with Guest Speakers: Michael Nason, CEO – Cork University Hospital Charity and Caroline Gormley, Associate Director of Fundraising – Evelina London Hospital, UK 

Social Services, with Guest Speaker: Sharon Fitzpatrick, Head of Development – COPE Galway 

International Development, with Guest Speakers: Gaby Murphy, Director of Public Fundraising and Private Sector Engagement – Concern Worldwide and Audrey Jones, Head of Fundraising – Médecins Sans Frontières (MSF) 

Education & Research, with Guest Speaker: Jim Miley, Director General – Irish Universities Association 

Arts, Culture & Media, with Guest Speakers: Andrew Hetherington, CEO – Business to Arts and Alice Whitaker, Philanthropy – Royal Opera House, London 

Sport & Recreation, with Guest Speakers: Sinead O’Keeffe, Commercial Director – Cork GAA & Páirc Uí Chaoimh, Gareth Maguire, CEO – Sport Changes Life and Kate Jacques, Head of Partnerships & Fundraising – Chance to Shine UK 

Religion, with Guest Speakers: Céire Sadlier, Grants Officer – Irish Catholic Bishops’ Conference and Anthony O’Connor, Director of Fundraising – Manchester Cathedral 

Philanthropy, with Guest Speaker: Gráinne O’Hogan, Director of Development – Social Entrepreneurs Ireland 

Environment, with Guest Speaker: Oisín Coghlan, Director – Friends of the Earth 

You can watch any of these webinars here.

FYI: Zoom may ask you to register to watch it. 

 

Thanks to our Guest Speakers who brought their valuable insights and learnings to the subsector webinars. Sharing these experiences enriches the knowledge base and develops a culture of sharing and openness within the sector. Learnings from our UK counterparts can also aid Irish based organisations’ activities when it comes to fundraising initiatives. 

 

You can download the published Giving Ireland 2021 report.

 

Thanks to our generous sponsors, without who the Giving Ireland report would not be possible: The Community Foundation of Ireland, Salesforce.org, Quilter Cheviot and Ecclesiastical Insurance. 

 

Giving Ireland is a collaboration between 2into3 and Philanthropy Ireland. The Giving Ireland 2021 Report was launched in Oct 2021. It gives a detailed analysis and insights on Funding of the Nonprofit Sector in 2019.

Giving Ireland 2021 report 2into3

Growth in Giving continues for Irish Nonprofit Sector 2019 – Giving Ireland Report

 

 

Thanks for attending our ‘Giving Ireland 2021 – Analysis and Insights on Funding of the Nonprofit Sector in 2019’ launch event. Our research indicates some interesting findings from 2019:

  • Fundraised income increased 5%, rising for the 10th consecutive year
  • Ireland’s per capita giving is €362 compared to €324 in the U.K. and €359 in N.Z.
  • Organisations declared more information on funding than in previous years
  • Average cost to raise €1 in 2019 was 28 cent, a slight decline vs 2018

 

Giving Ireland Webinar

 

A warm thank you to all of our panelists for their contributions during today’s webinar, including Deirdre Garvey, CEO of The Wheel who was our MC, Denise Charlton, CEO of The Community Foundation for Ireland, Michael Duggan, CxO Industry Advisor with Salesforce.org, Sinéad Price and Rachel Murphy, Directors of Fundraising with Pieta House and Prof. Vincent Cunnane, President of Technological University of the Shannon.

During the webinar, Rebecca Droop, Analyst with 2into3, outlined the findings from 2019, including the investment income by subsector and fundraised income. Furthermore, Rebecca outlined Ireland’s giving landscape on an international basis.

Our panelists spoke individually covering a range of topics from funding, role of Government policy and benefits of sharing data and learnings across the sector.

 

Key Findings Giving Ireland Report 2into3

 

Giving Ireland Report

Giving Ireland  is a collaboration between 2into3 and Philanthropy Ireland. It gives a detailed analysis and insights on Funding of the Nonprofit Sector in 2019.

The report reveals the total fundraised income from private sources in 2019, the fundraising performance and mix of the sector year on year and the cost of fundraising by method. State funding accounted for 63% of the sector’s total income in 2019. It uses a representative sample of nonprofit organisations to chart philanthropic income trends in Ireland.

The report estimates Ireland’s charitable giving to be at €1.78 billion in 2019, with Irish people giving an average of €362 annually, forming 0.5% of Ireland’s GDP. For more details on these figures, download the report here. The Giving Ireland Report is supported by The Community Foundation of Ireland, Salesforce.org, Quilter Cheviot and Ecclesiastical Insurance.

 

Dennis O’Connor, 2into3 Director states, “Perhaps it is time now to look at giving levels more in terms of Ireland’s giving capacity in GNI (Gross National Income) and/or GDP (Gross Domestic Product) terms and less in terms of per capita, as our economy is now in a different place. GDP captures what our multi-national sector is contributing, and we see what this brings in terms of corporate tax income. Our entrepreneurial culture has advanced, wealth levels are rising.”

Éilis Murray, Philanthropy Ireland CEO and one of our panelists during the Giving Ireland webinar, states, As advocates of strategic, planned giving, we note the increases in major gifts, trust and foundation giving, and legacy giving is positive. They are also identified as the most cost-effective methods tending to have a higher-than-average gift level. The opportunity to advance this is through development of Policy for Philanthropy which government has committed to.”

 

Download the report here.

 

If you would like more details on the findings of the report, feel free to contact Dennis@2into3.com.

Giving Ireland 2021 report 2into3

Register now for your subsector’s webinar on funding – Giving Ireland 2021

The Giving Ireland 2021 report launched last week, indicates several subsectors of the nonprofit sector saw an increase in fundraised income in 2019. Total Giving in Ireland was €1.78 billion, as a percentage of GDP (Gross Domestic Product), that equates to 0.5% GDP, for that period.

 

When compared to the UK, if the Irish nonprofit sector fulfilled its potential in attracting sources of philanthropic support to a similar level as the UK (their GDP rate is 0.84%), Irish overall Giving could increase to approx. €2.99 billion. How can we close this gap?

 

In these subsector specific webinars we will look in more detail at the funding of each subsector, its trends relative to other subsectors and discuss the impact of Covid (2019 is the last full year of pre-covid stats, so it’s the baseline for comparison when assessing Covid’s impact).

 

Register for your subsector webinar:

Health – Tues 2nd Nov 10am

Social Services – Wed 3rd Nov 10am

International Development – Thurs 4th Nov 10am

Education & Research – Tues 9th Nov 11am

Arts, Culture & Media – Wed 10th Nov 10am

Sport & Recreation – Thurs 11th Nov 10am

Religion – Tues 16th Nov 11am

Philanthropy – Wed 17th Nov 10am

Environment – Thurs 18th Nov 10am

 

Kindly supported by The Community Foundation for Ireland, Salesforce.org, Quilter Cheviot, Ecclesiastical Insurance.

 

Giving Ireland is a joint collaboration between 2into3 and Philanthropy Ireland. The Giving Ireland Report 2021 – Analysis and Insights on Funding of the Nonprofit Sector in 2019.

2into3 300th Customer

2into3 are Celebrating our 300th Customer

2into3 are delighted to announce that we are celebrating our 300th customer. After 15 years in business, across 3 offices in Dublin, Belfast & Cork, we continue with our mission, to help transform nonprofits throughout Ireland. As a team we are thrilled to arrive at this important milestone. We work with some truly fantastic organisations, who undertake amazing work for the people of Ireland.

2into3 300th Customer

“We are delighted to be developing a strategic plan for County Kildare LEADER Partnership, our 300th customer. Kildare LEADER delivers rural, enterprise, social inclusion and community initiatives in the county of Kildare.” – Dennis O’Connor, Director, 2into3.

How Nonprofit organisations benefit from a strategic plan:

  • Gives a clear sense of direction
  • Identifies priorities and aids clear decision making.
  • It’s a living document, which is owned by the people of your organisation. Therefore, motivating your employees with a sense of purpose
  • Enables your organisation to be proactive, rather than reactive.

 

Special word of thanks to all our customers, who partner with us on some of the most impactful and strategic projects in their organisation’s history. It has been a privilege and a pleasure to share insights, learnings and feedback to help add capacity and grow the potential of each and every one of these organisations.

If your nonprofit would like to develop a strategic plan, or avail of our consulting, recruitment or research services, please contact Dennis@2into3.com.

About County Kildare LEADER Partnership

County Kildare LEADER Partnership is one of over fifty local development companies in Ireland. They are a nonprofit Local Development Company that has been operational since January 2009 and is the result of an amalgamation of a number of organisations and their activities including KELT, the Kildare Community Partnership (KCP) and the County Kildare based section of OAK Partnership.

County Kildare LEADER Partnership is now continuing this work through the Rural Development Programme (LEADER), the Social Inclusion Community Activation Programme (SICAP) and other supporting programmes in empowering local communities to improve their quality of life.

 

Rachel Stevenson Cork Simon Community Irish Giving Index Fundraising Webinar 2into3 March 2021

Thank you – Rachel from Cork Simon

Thank you to Rachel Stevenson, Head of Fundraising from Cork Simon Community, who joined our Irish Giving Index webinar this week, as our guest speaker.

The topic was “How effective is your Fundraising?” and during the webinar, we shared some topline fundraising insights from the latest Irish Giving Index quarterly report.

Fundraising costs experienced a significant drop, from an average of €0.32 in Q2 2019 to €0.16 in Q2, 2020, cost to raise €1 (when comparing costs by quarter). *

The Q2 report also shows a 28% year-to-date increase in total fundraised income from 2019. This increase was seen across the International, Social Services and Health subsectors and remains consistent with findings of monthly year-on-year increases.

 

Irish Giving Index Fundraised income increase Q1 2020 2into3

Irish Giving Index Fundraised Income

 

Rachel explained how she used the Irish Giving Index in her day-to-day role:

  • Planning – It gives context to Irish fundraising landscape, how Cork Simon is performing when compared to other nonprofits of similar size and type. It identifies growth opportunities – what are others doing well and what can we learn from them. Targets can be set and measured accurately and without bias.
  • Case making – When the evidence indicates a change in direction is required, or in fact no change in strategic direction should be made, the Irish Giving Index, gives the facts to support the case being made. The senior management team can be confident knowing the facts presented, are well thought out and are evidence based, from an independent source. Are extra resources needed to achieve the achieve the growth potential and close the gap? The Index provides the evidence needed to support your case.
  • Operational – Benchmark our activities against other organisations. What activities have the best return on Investment? Which fundraising methods deliver.

 

Rachel Stevenson Cork Simon Community Irish Giving Index Fundraising Webinar 2into3 March 2021

Rachel Stevenson, Cork Simon

 

Subscribers fundraising data is confidential and is only shared at a cumulative level with other subscribers, so all individual organisations’ data is private and not shared with others. The service is not available to anyone outside of the sector and only fundraising Irish nonprofits can subscribe.

 

Thanks also to everyone who attended our webinar. If you missed it, here is the webinar recording.

More on Irish Giving Index

If you would like to speak to Dennis O’Connor  please call 086 8162278.

*Source: Q2 2020 Report, Irish Giving Index

Irish Giving Index logo

Irish Giving Index Report Finds Total Fundraised Income for First Half of 2020 up by 28% from 2019

Here are some interesting findings from the latest Irish Giving Index Report (Q2, 2020).

The report shows a 28% year-to-date increase in total fundraised income from 2019.

This increase was seen across the International, Social Services and Health subsectors and remains consistent with findings of monthly year-on-year increases.

Irish Giving Index Fundraised income increase Q1 2020 2into3

 

Another interesting finding for Quarter 2 2020 relates to Fundraising Costs:

Fundraising costs saw a substantial drop, from an average of €0.32 in Q2 2019 to €0.16 in Q2, 2020, cost to raise €1 (when comparing costs by quarter). Fundraising costs in Q1 had not seen this shock, which averaged at €0.31 in Q1, 2020 (Irish Giving Index, Q1 2020, Unpublished). 

Fundraising Costs Q2 2020 comparison Irish Giving Index 2into3

 

The above are snippets of the Irish Giving Index quarterly report Q2 2020. Subscribers to this report will receive many more insights and bespoke reports relevant for their organisation and fundraising strategy. See how your fundraising team can benefit from Irish Giving Index.

 

 

 

 

 

 

 

Irish Giving Index logo

Irish Giving Index sees 49% Increase in Fundraising Income

Irish Giving Index reports a 49% Increase in Total Fundraising Income for May 2020This is an on-going positive monthly trend in 2020.

Monthly reports show that year-on-year changes in monthly fundraised income for 2020 remain positive despite the Covid shock to the fundraising landscape. Findings of the latest Irish Giving Index May 2020 Report exhibit how organisations have adapted and responded to changes in the fundraising landscape during the onset of the Covid pandemic. Trends on total fundraised income for the year-to-date resemble past trends, but total levels of fundraising are higher amongst participant organisations.  

irish giving index graph

What drove May 2020’s Increase? 

In May 2020, Major Gifts saw a significant monthly year-on-year increase at 923% when compared with May of 2019. 87% of participants receiving income from Major Gifts in May 2020 noted an increase in this method of fundraising, showing that it has been a successful source of fundraised income this month both in terms of value and distribution of income amongst participant organisations.  

irish giving index fundraising income

The Irish Giving Index is the only nonprofit tool which tracks and analyses the Irish fundraising landscape and delivers verified insights straight to your inbox. It is a subscription-based service and is only circulated to subscriber organisations. Monthly reports help organisations track the latest changes in the performance of a variety of fundraising methods.  

If you are interested in finding out more about fundraising trends and the other benefits the Irish Giving Index can offer you and your team in planning and decision-making, please contact dennis@2into3.com  or call 086 816 2278.