Thank you to Donal Kitt, National Fundraising Manager with Enable Ireland and Brian Walsh, Account Executive with Saleforce.org, who joined our expert panel, for the insightful discussion during our Webinar on ‘Corporate Donations’. This webinar was part 2 of our webinar series “Actions to manage the impact on COVID19 on Fundraised income”.

Part 3 will focus on ‘Regular Giving and DM’, taking place next Thursday 7th May 2020 at 3pm.

Joining our expert panel will be Suzanne Cole Nowers, CEO of Nexus Direct and Eleonora Meghetti and Cliona Martyn from Oxfam.

 

Joining our Corporate Donations Webinar this week are Donal Kitt, National Fundraising Manager with Enable Ireland and Brian Walsh, Account Executive with Salesforce.org. This is the second in our webinar series: ‘Fundraising by Method: Actions to manage COVID19 impact’.

About our panelists:

Dónal Kitt was appointed National Fundraising Manger with Enable Ireland in 2019, having joined the organisation as Partnerships & Philanthropy Executive in 2016. Working with Enable Ireland’s network across the country, Dónal has grown the organisation’s corporate fundraising and partnerships. Dónal has a wealth of experience in marketing, the roll out and delivery of national campaigns, and fundraising. Prior to joining Enable Ireland, he worked in tourism, public policy and political campaigning. Dónal is a graduate of NUI Galway and the University of St Andrews, Scotland.

Brian Walsh has worked with nonprofits in Ireland for over 10 years as a fundraiser, development officer and as a partnership manager. He enjoys connecting with people and forming alliances to make positive change. Brian is currently an Account Executive with Salesforce.org. His philosophy is: “doing good, is good for business.”

Also joining Donal and Brian on the panel will be Darren McMahon, Consultant 2into3, to discuss insights from the Irish Giving Index and Dennis O’Connor, Director 2into3, will present impact to Corporate Donations due to COVID19. Thursday 30 April 2020 at 3pm.

Series line up over the next few weeks:

Thursday 30th April Topic: Corporate Donations

Thursday 7th May Topic: Regular Giving and DM

Thursday 14th May Topic: Trust and Foundations

Thursday 21st May Topic: Legacies

 

 

Following the success of the Webinar ‘Actions to manage the impact of COVID19 on Fundraised Income’, over the next 5 weeks we are hosting a series of Webinars, each one will be a deep dive into a selected Fundraising method, every Thursday at 3pm, starting 23^rd April.

 

Thursday 23^rd April Topic: Major Gifts

Thursday 30^th April Topic: Corporate Donations

Thursday 7^th May Topic: Regular Giving and DM

Thursday 14^th May Topic: Trust and Foundations

Thursday 21^st May Topic: Legacies

 

The first webinar will be ‘Major Gifts’. During this webinar, we will discuss with our panel of experts:

• How to assess how your organisation’s income from Major Gifts could be impacted
• Actions to manage this impact
• Q&A session (if you have any questions you would like me to answer during the session please email them to me in advance)

Hope you can attend

Today, 2into3 launched a new paper “Actions you can take to manage the impact of Covid-19 on Fundraised Income“. It assesses the scale of impact on fundraised income of Covid-19 and what action can be taken, by organisations, to manage that impact in 2020. Projections indicate the fundraised income in Ireland is facing a 15% decline in 2020 costing sector €179m.

Summary of actions that can be taken at an organisational level

1. Assess the potential loss of fundraised income for your organisation by taking your 2019 fundraised income by method by month and calculating the impact using the following factors:

1. 1. No impact on Major Gifts, Trusts and Foundations and Emergency Direct Marketing
   2. A 10% reduction in Regular Committed Giving and Direct Marketing Appeals and Campaigns for 1/3^rd of year.
   3. A 25% reduction in Corporate for 1/3rd of the year
   4. a 25% reduction in value of Legacies for the full year
   5. A 75% reduction in Selling Something for half the year
   6. A 100% reduction in Local & Community Fundraising for 2/3rds of the year

This the total potential loss of fundraised income for your organisation if unmitigated.

 

2. Examine your eligibility to apply for the Covid-19 Wage Subsidy Scheme. This could allow you to maintain your team to take the following actions.

3. Consider the potential to increase Major Gift and Trust & Foundation income by doing prospect identification, using name generation and wealth screening and other research methods to add to your prospect pipeline and update your case for support.

4. Adapt the communications of your regular committed giving and direct marketing appeals to take account both of the likely impact of Covid-19 on some donors’ ability to give as well as the propensity of other donors to give more.

5. Invest more resources in your online channels where they already exist, otherwise establish a new online giving platform to fill this gap.

6. Research the impact that Covid-19 has had on your corporate donors. Get in touch with all existing corporate donors, being proactive where their capacity to support your organisation may be adversely impacted, as well as assessing where support can continue. Identify corporate sectors unaffected or performing strongly during Covid-19. Reach out where possible.

7. Develop a new plan for Selling Something & Local and Community activity post-Covid-19. Maintain your volunteer base by staying in touch.

8. Reassign resources based on your learning based on the outcomes of items 1 through 7 above.

 9. Monitor your performance carefully, comparing each month with the same month of the previous year and benchmark with your peers and the sector.

Download the full report here

2into3 are hosting a Webinar on this topic on Thursday 9th April, if you are interested in the attending please contact: Judith Power judith.power@2into3.com

Keep safe.