Talent Management 2into3

Attracting Talent in the Social Economy: Impact of the Second National Social Enterprise Policy

As we anticipate the forthcoming publication of the Second National Social Enterprise Policy, we’ve considered the impact it may have on attracting talent into the social economy, and what challenges may lie ahead for recruiting and retaining talent in the current market.  

 

Attracting the Next Generation of Changemakers 

Attracting fresh talent into the social economy is an ongoing issue, even more-so given the current labour market. The new policy’s first objective offers a potential solution to this problem. The focus on awareness building and defined communications is an important first step in informing young people about the positive impact social enterprises have on their local communities. We need to leverage the consideration for sustainability and social responsibility shown by the new generation of Gen Z workers and attract these future leaders into the social economy. 

 

There’s immense potential to integrate awareness of social enterprises into the education system, particularly during transition year or at university, thereby introducing students to the sector early on. Research shows that fewer younger people are engaged in social enterprises than other cohorts. Therefore, we can do more to attract innovative, creative and passionate individuals into our sector through work placements or graduate programmes, offering a pathway into the sector for future leaders. 

 

 

Growing Social Enterprises 

Currently, many social enterprises encounter obstacles when accessing business supports, hindering their commercial viability and scalability. We hope to see increased engagement from LEOs and Enterprise Ireland, as until social enterprises have access the same business supports and financing as private enterprises, their sustainability will continue to be in question.   

Whilst the financial health of social enterprises clearly impacts the resources available for attracting talent or building out a team; we also need to see investment in skills-building and training tailored to the social economy. This is particularly apparent in business planning, governance, finance, risk management, and human resources management. Learning and development opportunities are not only a key indicator of staff attraction and retention, but also ensures adherence to best practice and fosters organisational growth and impact. 

 

 

Data Collection and Social Impact Measurement 

Social impact measurement is a key aspect of how organisations demonstrate accountability and transparency. However, given the long-term and inherently qualitative nature of many social outcomes, it can be hard to measure. We hope to see standardised tools and mechanisms for data collection developed to support organisations in carrying this out, with the input of sectoral stakeholders. It is crucial for the sector to take the lead in determining measurement metrics, rather than deferring to what funders or government departments may want to see. 

 

Nevertheless, these initiatives will be resource intensive and social enterprises will need to be prepared, particularly in terms of recognising potential skills gaps in their teams and assessing whether they have the capacity to carry out the research and analysis in-house.  

We may see increased demand in hiring for certain skillsets, such as data collection, research methods and analytics. Outside consultants can offer the answer in some cases, yet the availability of accredited services remains limited. 

 

In conclusion, whilst the Second National Social Enterprise Policy presents promising opportunities for attracting talent into the social economy, addressing the associated challenges demands concerted efforts from both policymakers and stakeholders from across the nonprofit sector. Through fostering an innovative, collaborative and growth-oriented environment, we can attract the best talent; ensuring the social economy can realise its full potential in driving positive societal change. 

 

Written by Orla Dolan, Recruitment Co-ordinator, 2into3.

 

Get in Touch

Do you require assistance with recruitment and retention in your organisation? Find out more about our talent management services here, or contact our Director of Talent Management, Fergal O’Sullivan at fergal.osullivan@2into3.com.

 

Federation of Irish Sport Sport Industry Awards 2024

Federation of Irish Sport Launch 2024 Sport Industry Awards

Our partners at Federation of Irish Sport launched the 2024 Irish Sport Industry Awards on 12th April, alongside Minister of State with responsibility for Sport, Physical Education and Gaeltacht, Thomas Byrne. Now in its 7th iteration, they will be celebrated at an awards ceremony on Tuesday 28th May at The College Green Hotel in Dublin’s city centre.

A highlight of the sports awards calendar, the event brings together a cross-section of the sports sector and key stakeholders in sport. The awards celebrate and reward excellence in the business of sport, while simultaneously highlighting the contribution of sport to the Irish economy. This will be the sixth staging of The Sport industry in Ireland supports 64,000 jobs, stimulates €3.3 billion in household spending, and generates €3.7 billion (GVA) gross value added to the Irish economy.

 

Minister of State for Sport, Physical Education and the Gaeltacht, Thomas Byrne TD, commented: “The Irish Sport Industry Awards are a unique celebration of Sport. The awards offer a welcome opportunity to recognise new enterprises and innovation in sport and celebrate the many successful campaigns undertaken by National Governing Bodies and Local Sports Partnerships, in promoting participation for all in sport. I want to commend the Federation of Irish Sport for organising the awards and commend all of those being recognised and celebrated.”

 

Mary O’Connor, CEO of the Federation of Irish Sport said: We are once again looking forward to hosting the Irish Sport Industry Awards which recognise the invaluable relationship between business and sport in Ireland. The Federation firmly believes that the true power of sport can be harnessed by viewing it in a wider context including what it delivers for the economy and our communities.”

 

Entries open for Sport Industry Awards

Entries are now open for submission, for a full list of categories, event updates and to enter the awards go to: https://irishsportindustryawards.ie/. Closing date for entries is Friday 3rd May. 

LSSIF 2024

LSSIF Review: Learnings Since 2019 and Expectations for 2024

On 3rd April, Ministers Catherine Martin and Thomas Byrne published a review of the 2019 LSSIF Fund, including recommendations for the upcoming LSSIF programme. As the 2019 round was the first for this new fund, it is worth reflecting on some of the data and observations shared.

€172m was sought back in 2019 from a fund of €100m. €86m was allocated at the time and an additional €37m allocated in 2023 to address cost inflation, for a total of €124m. Five years later, only €5.4 million (4%) has been drawn down, with completion achieved for only two out of 33 projects.

Clearly, the LSSIF Fund has had a difficult start, and the review sets out a range of reasons for this, including: Covid19, Construction Inflation, Planning issues and % allocated compared to level of funding sought. There is no doubt that these will be factored into the new round.

The review notes that the Immigrant Investment Programme (IIP) has been a significant factor in helping to fund many of the 2019 projects and that its closure could have an impact of demand in the next round. This, along with the 5-year gap between rounds, demographic growth, continued cost inflation, sports infrastructure deficits and similar access requirements will, in our view, lead to demand at a multiple of 2019’s €172m. This would be mitigated if there was a real commitment to LSSIF rounds becoming an annual (rather than an irregular) option for capital development funding for Sport.

 

Key Recommendations

There were 5 key recommendations going forward, none of which were surprising and should enrich the proposed investments in sports and ultimately the communities they serve. However, some of the recommendations caught our attention as they reflected the changes in what is happening with sporting developments across the country at the grass roots level.

Firstly, the equality of access for males and females is a pre-requisite to funding, similar to the requirement which was included in the SCEP funds. This financially supports the ‘Women In Sport’ strategic objective which has been adopted by all sports. However, this funding incentive will hasten the development of the required facilities at all levels of sport across the country. Many women’s teams still struggle to gain access to facilities, but this will ensure that their needs and demands are centre stage.

Secondly, sports facilities are multi usage as well as multi-sport in many cases and they are a part of the wider infrastructure of community facilities. The NGBs provide a focal point for their sport at all levels and share facilities as needed. This is not only for sporting reasons, but also ensures the economic viability of a large facility and brings in additional income streams to the NGB. The need to show access for multi-sport users will encourage and support greater integration, which is economically advantageous for all involved.

Economic viability of a facility is demonstrated by access to other users such as conferencing, social meetings and corporate events. For example, the redevelopment of the Basketball Ireland arena in Tallaght currently facilitates Irish dancing championships, as well as LEGO exhibitions. There are endless possibilities for their state of art facility which will be able to host not only Basketball, but Badminton and Paralympics, as well corporate exhibitions.

 

Get in Touch

The announcement of the new round of LSSIF is being eagerly awaited by all sports and project promoters across the country. I’m sure the competition for funding will be high, with a need to show not only environmental sustainability, but also the socioeconomic impact of sports and the wider community.

If your organisation requires assistance with your grant application, please get in touch at patricia.keenan@2into3.com, or on +353 86 065 7347. For more information on our grants process, visit our webpage.

 

Insight piece written by Patricia Keenan, Director of Grants Advisory Practice, 2into3. PDF version available to download here.

2024 Community Recognition Fund

Our Rural Future: 2024 Community Recognition Fund

The Minister for Rural & Community Development has announced a further €50 million in funding under The Community Recognition Fund, to deliver projects over 2024- 2025. The Community Recognition Fund was first introduced last year to recognise the huge efforts made by communities in welcoming and supporting people coming to Ireland.

Through the 2023 allocation, funding of €50 million was approved for some 900 projects in supporting cities, towns and villages nationwide that have welcomed people from Ukraine and other countries. Local authorities, in collaboration with communities, will be funded to develop projects that will deliver long term benefits to those living in the areas selected. 

Projects that will be funded include

  • Development or refurbishment of community or cultural facilities including play areas, walkways, parks, community/sensory gardens, allotments, and recreational areas; 
  • Development or refurbishment of local club and sports facilities; 
  • Enhancement to school/parish facilities which are open to use by all of the community after school hours; 
  • Purchase of equipment for local clubs, festivals, community events and organisations 
  • Transport infrastructure such as community vehicles

Require support with your Grant Application? 

Applying for state funding can be a difficult and timing consuming process. Many organisations struggle with the grant application process, as they lack the capacity or resources to do so. To date, our Grants & Economic Services team have secured over €3m in capital project funding for nonprofit organisations. We can assist you with developing an application which is in line with the Government’s Public Spending Code.  

If you’re interested in gaining support with this grant application, contact our Director of Grants & Economic Services, Patricia Keenan at patricia.keenan@2into3.com, or on +353 860 657 347. To see our range of grants supports, visit our webpage.

5 Ways to Make Your Fundraising Efforts More Sustainable

4 Ways to Make Your Fundraising More Sustainable

Fundraising is an essential component for nonprofit organisations to achieve their mission and sustain operations. However, it can be challenging to create a fundraising strategy that is sustainable and effective over the long term.

Here are 4 ways your nonprofit can make your fundraising efforts more sustainable:

 

1. Leverage Digital Methods of Fundraising

Most organisations are aware of the benefits of using digital methods of fundraising, as opposed to traditional promotional methods. However, many organisations are not making use of digital communications and marketing techniques in their full capacity. Leveraging digital methods of fundraising includes using social media, email campaigns, webinars, SEO and online newsletters to achieve successful fundraising results. Ensuring that you’re investing in digital marketing for your fundraising efforts in a strategic manner will make your fundraising more sustainable in the long-run.

2. Focus on Donor Retention

Whilst acquiring new donors is important, retaining existing donors is crucial for sustainable fundraising. Donor retention efforts not only save resources, but also contribute to long-term relationships and support. Collaborate with your communications team to ensure personalised communication, donor appreciation events, and other updates are circulated on a regular basis. By cultivating strong relationships with your donors and demonstrating the value of their support, you can increase donor loyalty and retention rates.

3. Diversify Your Revenue Streams

Another effective way to ensure sustainability in your fundraising is to diversify revenue streams. Relying solely on one source of funding, such as grants or individual donations, can make your organisation vulnerable to funding fluctuations or changes in donor priorities. Explore alternative revenue sources such as corporate partnerships, earned income streams, and fundraising events. By diversifying your revenue streams, you can create a stable financial foundation for your organisation.

4. Partner with Sustainable Businesses

In addition to our previous point, as part of diversifying your fundraising strategy, consider partnering with a business who compliments your organisation. Consumer preferences have changed, and pressure for businesses to act sustainably has increased. Therefore, many businesses are fine-tuning their ESG strategy and are seeking a nonprofit to partner with. Collaborating with companies that align with your mission, vision and values can make for a mutually beneficial partnership that is sustained in the long-run. For more information on developing a Corporate Partnership, click here.

 

Get in Touch

If your organisation is interested in developing a more sustainable funding model, or if you would like to discuss the recommendations in this blog, contact our Head of Fundraising Advisory Practice, Rob Foley on 086 032 7935. For more information on our range of fundraising services, visit our webpage.

2into3 nonprofit Talent recruitment trend

Nonprofit Talent Trends: Q4 Insights & 2023 Overview

Our final quarterly analysis of Nonprofit Talent Trends for the year has shown a significant increase in activity, versus the same period last year. The number of roles we recorded as being advertised jumped from 193 to 254, an increase of 61, or 31.6%. It is interesting to note that the number of organisations who were seeking talent increased from 151 to 180. Therefore, it is clear multiple roles were available in a number of nonprofits.

Q4 2023 2into3 Nonprofit Talent Trends

 

Activity by Subsector

Nonprofit Talent Trends Q4 2023          Nonprofit Talent Trends Q4 2023

 

Where data was available, Social Services roles accounted for 34% of all roles advertised, followed by Local Development & Housing (17%) and Health (16.0%). The remaining 33% of roles came from all the other 9 subsectors.

Year-on-year, where data was available, activity within each subsector fluctuated:

  • There were decreases in roles seen in 5 areas (Education & Research, Arts, Culture & Media, Professional & Vocational, Environment, Recreation & Sport)
  • Increases in role numbers were observed in the other 7 (Social Services, Local Development & Housing, Health, International, Advocacy Law & Politics, Philanthropy & Voluntarism, Religion).

Some of these were quite large in percentage terms (e.g., 900% for Religion) but these were often from low bases.

 

Activity by Role Type

Q4 2023 Nonprofit Talent Trends Activity by Role Type

The increase in roles advertised was not quite universal across all role types, with two areas (Service Delivery & Operations Management and Administration, Strategy & Governance) seeing a decrease. All other areas saw an upward trend, some quite substantially, such as CEO/Executive Director roles up by 121%, and HR positions by a massive 525%, albeit from a low base.

 

Annual Breakdown: 2023 Activity Vs. Prior Years

Looking at the whole of 2023, there was small drop in the number of roles advertised versus 2022 – down 3%, from 1,004 to 971. However, this still shows a relatively high level of activity versus the dark days of lockdown in 2020 and a sustained high volume for the years since the pandemic was at its height.

 

Number of Roles Advertised by Quarter

Subsector Breakdown

Where data was available, there were some fluctuations for the full year 2022 versus 2023:

Number of Organisations Advertising by Subsector

By Organisation, there were decreases in activity for 7 subsectors, most notably Arts, Culture and Media (-33.3%) and Environment (-25%), with big increases observed in Philanthropy & Voluntarism (+45.5%) and International (+22.6%). The biggest increase was for roles where the subsector was unknown, highlighting the significant shift towards anonymous job advertisements over past year.

When looking at the number of actual roles, rather than organisations, there are some additional variations worth noting:

Number of Roles Advertised by Subsector

Decreases were seen in 6 subsectors, with increases in another 5; one sector (Philanthropy & Voluntarism was flat).

Advocacy, Law & Politics (+30.4%) saw the biggest increase, followed closely by Religion (+26.7%) while the biggest drops were observed in Arts, Culture & Media (-39.3%), Professional & Vocational (-32.1%) and Environment (-28.6%).

 

Activity by Role Type

For the full year, 2023 saw some significant changes in the types of roles being advertised in the sector.

Roles Advertised by Position Type

Only Fundraising & Business Development roles remained virtually unchanged in terms of activity levels (+1.2%), with Administration, Strategy and Governance showing a drop of 11.8%. All other main role types saw significant shifts in numbers. HR roles rose by 127%, Finance by 78.7% and CEO/Executive Director roles by 50%. By contrast, significant drops were seen in the number of roles for Communications & Marketing (-30.6%), and Service Delivery & Operational Management (-24.8%).

 

Multi-Year Assessment

As an interesting snapshot, the final chart below shows the number of roles advertised, by type from 2019 to 2023. A consistency is seen across the five years, in terms of share of the total sector activity, with the greatest variations apparent in the level of Service Delivery & Operational Management roles and, to a lesser extent, Finance positions.

Roles Advertised by Position Type

Summary

The one very obvious observation here is that activity has jumped significantly when you compare the last three months of 2022 to 2023, with almost a third more roles being advertised during the comparable period. This points to a very active sector with a strong demand for talent, something we in 2into3 are seeing for quite a while now, as the market remains tight and active jobseekers remain thin on the ground.

That said, activity for the year as a whole remained fairly flat, so the movement would appear to be very much towards the back end of the year. In terms of types or role, there seems to be a lot of fluctuation and no real pattern to discern and for the subsector activity, the biggest take away would appear to be the continuing rise in the number of organisations choosing to advertise their positions anonymously.

Away from the data, our own qualitative take from the trenches here in 2into3 is that the market remains challenging, with the number of active jobseekers remaining stubbornly low.

This is probably due to a number of factors:

  • People who made career moves post-COVID not currently seeking another move.
  • Those who achieved a good work-life balance by securing favourable hybrid working arrangements reluctant to give these up.
  • Continuing economic uncertainty causing people to pause before moving to a new role.

 

Get in Touch

If you are currently seeking senior talent for your organisation, and require assistance, please contact our Director of Talent Management, fergal.osullivan@2into3.com. For previous examples of our work, click here, or for more information, visit our webpage.

Inclusive disability policies 2into3

Is Ireland Failing its Disabled Workforce? 4 Tips for Inclusive Recruitment

In recent years, there have been many positive developments towards increased recruitment inclusivity in Ireland. According to the 2022 Diversity, Equality and Inclusion Policy, “Everyone is entitled to enjoy a prejudice–free working environment that rejects any form of discrimination”. Despite this policy, there is evident disability discrimination in hiring. According to The European Commission Country Report for Ireland 2022, Ireland has one of the highest disability unemployment rates in Europe. The EU’s average employment rate for people with disabilities hovers around 51%. However, in Ireland, it is only 32.6%.

Despite these legislative efforts, putting such policies into practice still remains a challenge. Shockingly, the minimum employment target for people with disabilities in the public sector is a mere 3%. With no mandatory quota system, it’s up to individual employers to take the lead. Some companies step up disability inclusion policies voluntarily, but the lack of a standardised approach might be a factor in Ireland’s high disability unemployment rates.

Recruitment processes become arenas for these inequalities. Discrimination, whether blatant or subtle, continues to hinder the professional journeys of those with disabilities. Barriers stretch beyond the workplace, including public perception, rigid work conditions, inaccessible hiring processes, and physical environments.

4 tips for inclusive recruitment:

Employers can dismantle these barriers by embracing inclusive hiring. Prioritising inclusive processes can make a huge impact, such as:

  1. Creating accessible workplaces
  2. Offering reasonable accommodations
  3. Disability equality training to workplace
  4. Upgrades and investment in assistive technologies like screen-reading software, closed captioning, and voice recognition.

To make hiring more inclusive, consider remote interviews, alternative response formats, sharing questions in advance, live transcription for captions, and providing more time to process questions. For further information on disability inclusion, visit Disability Federation of Ireland’s website here. For more information on their recent blog, “‘New evidence of “ableism’ – prejudice and discrimination faced by people with disability according to ESRI report”, click here.

 

As Ireland’s economy continues to grow, we need to ensure that our workplace is taking every step to ensure disability inclusivity is a priority. Not only is it important for businesses that could be benefiting from a diverse workforce, but it also matters to society as a whole, as we strive for a collective commitment to equal opportunities. As Ireland tackles the challenge of reducing unemployment among individuals with disabilities, a joint effort is crucial. From policymakers creating solid legislation to businesses fostering inclusive workplaces, breaking down barriers requires society’s commitment to providing equal opportunities for all.

 

Get in Touch

If your organisation is seeking assistance in inclusive hiring, contact our Director of Talent Management, Fergal O’Sullivan. 2into3 are an equal opportunities employer who believe that diversity is a strength in the workplace. We therefore welcome applications from suitably qualified candidates, irrespective of gender, disability, marital or parental status, racial, ethnic or social origin, colour, belief, religion or sexual orientation. At 2into3, we endeavour to make all reasonable accommodations to facilitate the participation of candidates with disabilities in the recruitment process.

 

Locally led initiatives grant support ireland

3 Successful Grant Application Tips for Locally Led Initiatives

National policies regarding grant investment in communities and rural areas recommend that local development should be locally driven. Focusing on a bottom-up approach, led by local stakeholders and local partnerships, is highly encouraged. In our experience, there are a number of key priority issues that your grant proposal should try to address.

Here are 3 areas you should consider for a successful, locally-led grant application:

 

1. Identify your community need

There are several community grants available on an annual or semi-annual basis, offering varying levels of funding. Each grant application welcomes a range of proposals for community development. Before proceeding with your proposal, it is important to ask the following key questions:

  1. What does our community lack?
  2. What facilities or resources might help address one of our current social issues?
  3. What facilities might attract new people to our area?

We advise that you focus on developing your response to the above areas in a thorough manner. It is not best practice to rush this process – application assessment rounds re-appear, and it is better to have a well-rounded, shovel ready plan than an incomplete application. Organisations should consult local community groups and stakeholders, conduct surveys, and consider the ‘multi-use’ aspect of your idea.  

2. Focus on inclusivity in your grant application

Consider a project that offers something for everyone, no matter their age, ability, or interest. The more inclusive projects typically score higher when it comes to grant assessment. In addition, consider the potential for a social enterprise to collaborate with your project. Most grants will require fiscal projections and want consideration to be made to the future financial sustainability of your project.

Consider inclusivity factors, such as:

  • Will there be job creation as a result of your project?
  • Could it stimulate the local economy by attracting tourists?
  • Will it provide additional facilities for your community, such as an event space?

It’s important to focus on the broader aspect of your community, rather than your personal interests. Doing so will ensure that your project is inclusive and benefits a broad range of diverse community members.

3. Consider long-term projections

It is important to consider the long-term social impact and sustainability of your project. Try to base this off citeable academic research, as local authorities and grant assessors will take an evidence-based approach to evaluation. Consider your project’s long-term projections, such as:

  • Who will oversee and run this project?
  • Do we need to set up a new committee?
  • Does that committee contain team members with useful professional backgrounds in; project management, construction, accountancy, business development? 

Considering the future social impact of your project will aid your overall application. Adopting a future-focused plan which contains innovative ideas, rather than repeated projects, are highly regarded by Local Authorities. Therefore, it’s advisable to consider how your project is innovative and could be replicated in other communities, whilst still supporting the strategic objectives of local and national development policies.  

 

Get in touch – grant applications

Oftentimes, grants applications can seem like a lengthy process which may be difficult to navigate. If you’re considering applying for a grant, but require expertise and assistance, get in touch with our Director of Grants & Economic Services, Patricia Keenan on 086 0657347. To view our previous projects, or the range of grant supports we offer, visit here.

 

Federation of Irish Sport 2into3 announce partnership

2into3 Announce 3-Year Partnership with Federation of Irish Sport

2into3 proudly announce a transformative 3-year strategic partnership with the Federation of Irish Sport (FIS), commencing January 2024. This collaboration marks a significant milestone in 2into3 and The Federation of Irish Sport’s (FIS) shared commitment in enhancing the social impact of sports, recreation, and physical activity across Ireland. This partnership will allow both organisations to combine their expertise, resources, and passion to drive positive change and sustainable growth within the Irish sporting community.

With a shared commitment to good governance, strategic growth for NGBs and sport for all, the partnership will focus on key areas such as strategic planning, organisational development, philanthropic fundraising strategies, grants & economic services, and capacity building. By working together, we seek to ensure strong foundations are in place for Irish Sport.

Speaking about the partnership, Mary O’Connor, CEO of the Federation of Irish Sport, expressed delight about the collaboration, stating: “We are delighted to begin this new chapter with 2into3, who have a strong reputation and passion for delivering tailored solutions and driving meaningful change in the not-for-profit sector. Together, we have a tremendous opportunity to empower Irish sporting organisations, equipping them with the tools and strategies the need to thrive in ever-demanding landscape.”

Dennis O’Connor, CEO 2into3 echoed this sentiment adding: “The Federation is the voice of Irish Sport, and we are delighted to have the opportunity to work with them to help sporting organisations realise their ambitions which have such an impact on Irelands social capital, health, confidence and resilience.”

 

About The Federation of Irish Sport (FIS)

Founded in April 2002, The Federation of Irish Sport was established by Ireland’s national sporting organisations to provide leadership, co-ordination, support, and direction on key issues and to represent their interests to government and its relevant agencies.

FIS is the representative organisation for 110 National Governing Bodies of Sport (NGBs) and Local Sports Partnerships (LSPs) from every corner of the country, comprising over 12,000 sports clubs. The Federation of Irish Sport’s purpose is to provide a dynamic and effective voice for Irish sport, “to support and advocate collectively for our members, empowering them to maximise the impact of sport, recreation, and physical activity for society.”

For media enquiries or further information, please contact: Clare Louise O’Donoghue, Commercial & Communications Manager, Federation of Irish Sport m: 086 043 7887, e: clarelouise.odonoghue@irishsport.ie

 

2into3: Building Sports Capacity

2into3’s mission is to build the capacity of organisations to have a transformative social impact. We focus on helping nonprofits, philanthropists, social enterprises, NGBs and other social impact organisations by providing talent management, advisory and funding services.

Since 2006, we have worked with over 450 clients from a variety of nonprofit sectors, including sports, health, education, arts & culture, and social services. Within the sports sector, our consultants have previously occupied senior positions in sporting organisations, whilst others bring over two decades of experience in voluntary and professional roles. To date, 2into3 have worked with over 140 sporting organisations to help define, fund and achieve their ambitions.

 

Get in Touch

For information on our experience with sports organisations, visit our webpage, or contact our CEO, Dennis O’Connor: dennis@2into3.com.

The Power of Social Media in Elevating Your Fundraising Efforts

Last week, we saw a fantastic example of leveraging social media platforms for fundraising campaigns. After the tragic stabbing in Dublin last Thursday 23rd November, the bravery of Caio Benicio was celebrated by the creation of, ‘Buy Caio Benicio a pint’on Go Fund Me. By leveraging social media to spread awareness of this campaign, over €360,000 has been raised to celebrate Caio Benicio amidst a terrible tragedy.

Social media is an incredibly powerful tool for fundraising, revolutionising the way charitable organisations and causes connect with donors and supporters. Particularly since 2020, we have seen a surge in the use of social media within fundraising strategies, with many nonprofits focusing on leveraging their social media platforms to reach fundraising goals. Social media has the power to elevate your fundraising efforts, here are 5 reasons why:

 

1. Amplifying Campaigns

One of the most significant advantages of social media in fundraising is its ability to amplify messages. A single compelling post or campaign can reach a vast audience in a matter of seconds. The shareability of content on platforms such as LinkedIn, TikTok, Instagram and Facebook, allow supporters to become advocates, spreading the word about a cause to their own networks.

 

2. Breaking Geographical Boundaries

Social media has the capacity to break geographical boundaries. Traditional marketing techniques only had the ability to reach a small pool of people. Fundraising efforts are no longer limited to local or regional audiences. Organisations can connect with supporters, donors, and volunteers from around the world. This global reach opens up new opportunities for fundraising and collaboration on an unprecedented scale.

 

3. Increasing Accessibility

Crowdfunding platforms like ‘GoFundMe’ have used social media to make fundraising accessible to individuals who like to make one-off donations. Additionally, peer-to-peer fundraising campaigns, where supporters create their own fundraising pages and share them on social media, have become highly effective in mobilising communities.

 

4. Leveraging Trends

Many trends and challenges often go viral on social media. The ‘ALS Ice Bucket Challenge’, for example, raised millions for ALS research by encouraging people to record themselves dumping ice water on their heads and challenging others to do the same. These viral campaigns demonstrate the immense potential for grassroots fundraising on social platforms.

 

5. Direct Engagement

Social media provides a real-time platform for engagement. Organisations can interact with their supporters instantaneously, responding to questions, providing updates, and expressing gratitude for contributions. This direct and immediate connection fosters trust, transparency and improves communication.

 

The power of social media in fundraising enables individuals and organisations to connect and drive positive change in ways that were once unimaginable. To harness this force for good effectively, fundraisers must adapt to the ever-evolving digital landscape. Moreover, this is particularly apparent with the recent increase in the use of AI. It is important that fundraisers leverage AI and social media together to drive further awareness for their fundraising campaigns and creating a lasting impact. If you’re interested in learning more about how you can use AI for your fundraising efforts, see our previous post, ‘The impact of Artificial Intelligence in fundraising’.

Get in Touch

If your organisation’s fundraising strategy needs refreshed, updated, or if you’re seeking support to align your goals for 2024, contact our Head of Fundraising Advisory Practice, Rob Foley on 086 032 7935.