Thanks for Attending our Q1 2021 Irish Giving Index Webinar

Thanks to everyone who attended our webinar, How effective was your Fundraising Performance in Q1 2021? Insights from Irish Giving Index Q1 2021 report’ on Thursday 16th September. We had a fantastic session with John Fleming, CEO of St. John of God’s Foundation.

About the Irish Giving Index

The Irish Giving Index is the only Irish nonprofit sector tool which tracks and analyses the fundraising landscape. This enables organisations to benchmark fundraising performance against relevant subsectors. 

As a subscriber, you will understand the driving factors behind the changes in fundraising. One benefit of subscribing is that the index can help you make decisions at senior level and can also enable sector-wide solutions for fundraising in the nonprofit sector.

Dennis O’Connor and Rebecca Droop explained the increase in fundraised income and the insights within each subsector- including health, social services and international. The attendees also engaged in several polls, so we could gain an idea of our attendees’ nonprofit backgrounds and fundraised income.

John Fleming, CEO, St. John of God Foundation

A huge thanks to John Fleming, CEO of St. John of God Foundation, who joined the webinar to discuss how he uses the Irish Giving Index to support his fundraising strategies. Since 1960, St. John of God Foundation have been dedicated to raising funds to enrich the quality of life for those living with intellectual disabilities and mental health challenges.  

John uses the Irish Giving Index to ensure his team are meeting their fundraising ratio. He described the index as a, “straightforward graphic that can back up my fundraising plans” as they decide which strategies are the best value for money.

Subscribe to the Irish Giving Index

If you are interested in subscribing to our Irish Giving Index, please contact Dennis O’Connor or Rebecca Droop. If you would like to find out more about the Irish Giving Index, please visit our website.

If anyone is interested in watching the webinar, click here.

Irish Giving Index How effective is your fundraising

Irish Giving Index Webinar Q1 2021

2into3 invites you to join, How effective was your Fundraising Performance in Q1 2021? Insights from Irish Giving Index Q1 2021 report’ on Thursday 16th September 2021 at 11am, where we will look at the key changes in fundraising trends in Q1 2021. Understanding these trends will enable your team to develop longer-term effective fundraising plans for your organisation.

The content of the webinar is based on validated research from Irish Giving Index report for Q1 2021. This webinar will include a Q&A session with our consultants and interactive polls throughout.

John Fleming, Chief Executive Officer at St. John of God Foundation, will be joining us during the webinar. St. John of God Foundation are dedicated to raising funds to enrich the quality of life for those in our community living with intellectual disabilities and mental health challenges. John Fleming will explain how the fundraising team in St. John of God Foundation use the insights from Irish Giving Index to enhance their fundraising strategies and activities.

If you are interested in finding out more, Register for Irish Giving Index webinar on Thursday 16th Sept at 11am to get a snapshot of the latest findings and how you can use the Index to invest in the future of your organisation. All those who register will receive a copy of the webinar recording, 24 hours later, in case the time of the event does not suit.

Did you know:

  • Fundraised Income in ROI increased by 16% year-on-year.
  • Fundraising mix of organisations shifted, with significant growth seen in Trusts & Foundations.
  • DM Marketing Appeals/Campaigns were the most expensive fundraising method of Q1, 2021, costing 0.45 for every euro raised, when compared to same quarter in 2020.

(source: Irish Giving Index Q1 2021)

For more information on our Irish Giving Index, visit here. We hope to see many of you in attendance on Thursday 16th September. For further information on our findings, contact Dennis O’Connor.

2into3 Celebrating Our Team's Growth

Celebrating Our Team’s Growth

Staff News

2into3 are delighted to announce that our graduates, Claire Anderson and Rebecca Droop, have been promoted to Recruitment Coordinator and Analyst. They have worked continuously during their graduate traineeship and we are thrilled to announce that they will be progressing within 2into3.


Claire Anderson joined 2into3 as a Recruitment Assistant in 2020, upon graduating from Sociology & Germanic Studies at Trinity College. Claire joined the recruitment team, assisting our Recruitment Manager, Fergal O’Sullivan, in screening and interviewing candidates for the nonprofit sector. Claire noted, “I’m delighted to be appointed as Recruitment Co-ordinator upon completion of my graduate traineeship with 2into3. My manager, Fergal, and everyone at 2into3 have given me great support throughout and a solid foundation for my future career. I cannot wait to see what lies ahead in the coming years with 2into3.”


Rebecca joined the team as a Research Assistant, after completing a degree in Economics and Political Science at Trinity College. Throughout her traineeship, Rebecca assisted Dennis O’Connor, CEO, in researching for the Irish Giving Index, as well as hosting a series of webinars. Rebecca has made significant contributions during her role as a Research Assistant and noted, “I am looking forward to embarking on my new position as an Analyst. This past year has been an excellent learning curve and I am excited for my future career within 2into3.”


2into3 New Team Member

We also would like to take this opportunity to welcome Shannon Barrett, our new Recruitment Assistant. Shannon has just completed her MA in HR Management from National College Ireland and will be working across 2into3 and For Purpose. We wish Shannon all of the best in her career here at 2into3.

After this difficult year, we are extremely pleased that our team is expanding and would like to thank all of our clients who have made this possible. We look forward to transforming more nonprofits in the remaining months of 2021.

For more information on our team, click here.

Nonprofit Talent Trends 2021 Q2 2into3

Nonprofit Talent Trends from 2into3 – Q2 2021

Our latest snapshot of senior recruitment activity in the nonprofit sector is for the second quarter of 2021. We track advertising across all the main online platforms, to record the level of activity within the sector.

Normally, we would compare the figures with the previous year to get a feel for how the market is faring, but for obvious reasons, comparisons for any activity that took place between April and June 2020 are not going to be too incisive, given that this was the time when everything went somewhat quiet.

Therefore, while we can discuss the figures for this year, the equivalent numbers for 12 months ago will serve mainly to show just how far we have recovered from the dark days of the first COVID-19 lockdown.

The top level numbers show there was a total of 224 management roles advertised in Q2 2021, an increase of 136% from Q2 2020 (95 roles). These roles were advertised by 159 different organisations, up 115% from the 74 organisations in 2020.

The increases were seen across all role types, with CEO roles up 121%, Fundraising & Business Development up 200% and Communications & Marketing showing a huge 650% increase, albeit from a low base. The smallest increase was in Finance roles, but this was still a healthy 37.5% up on 2020. Social Services organisations represented a quarter of all roles advertising in Q2 2021, followed by Health (17%) and Local Development & Housing (14.5%).

Nonprofit Talent Trends 2021 Q2 2into3

The infographic above summarises some of the key findings from our data gathering, but if you were interested in delving a little deeper into the details, we would be delighted to share our work and discuss what it might offer in terms of insights into possible future activity.

While the increased number of roles is unsurprisingly positive, coming from such a low base during an unprecedented time for everyone, we in 2into3 can definitely see a strong upward movement in activity, even compared to 2019. We are certainly working on a greater number of roles and seeing a demand for our services from organisations who may have in the past have recruited without the support of external services, but find the current market considerably more difficult in terms attracting the attention of the talent they seek. If you are planning to recruit, or find yourself in such a challenging situation, please get in touch and we can explain how our approach may help.

If you would like to view more information on our findings, contact Fergal O’Sullivan.

sports capital grant 2into3

Increased Investment in Sports Equipment

The much anticipated Sports Capital and Equipment Programme announced the equipment grant allocations on Friday 6th August and there was an unprecedented level of investment in grass roots sports clubs of all descriptions. The announcements came in 3 different tranches:

  1. Local – individual sports clubs & voluntary organisations
  2. Regional – a provincial/ county based organisation
  3. NGB – national sporting organisations

Speaking at the announcement of the grants Minister Martin stated that “Priority was given to projects that will increase participation, that are located in areas with higher levels of socio-economic disadvantage and to organisations that did not receive significant funding under the Programme previously”.

Local Club Allocations

There were a total of 692 successful club applications, an increase of 275 on the previous funding round, with 76% of all local club applications successful in attracting funds of €13,029,177, an increase of over €4.5million on the 2018 allocations.

As we focus on the local applications, the top 10 sports local allocations has changed to represent the emergence of new outdoor sports in the country, in particular water sports, which has achieved international success in the Olympics.

sports capital grant allocations 2into3
The importance of multi-sport centres remains vital to participation levels of all abilities and in all areas. Minister Martin states, “funding is being allocated to the clubs, schools and organisations which are striving to serve all of the community and especially those groups where there are traditionally lower participation levels”.

Analysing these amounts via county shows a different spread than in 2018 allocations, as Dublin comes top with almost a threefold investment in local clubs. The overall allocation has increased for other major cities, such as Cork and Galway. In addition, the makeup of the top 5 has one new contender, with Meath being successful in attracting almost €550k. Whereas comparatively, in 2018, they were the 25th in allocations and received €52,617.

sports capital grant allocations 2into3

Furthermore, it is also important to look at per capita amount allocated, to ascertain which county has increased or decreased their share of funds. As you can see from the diagram below, Kerry and Westmeath have increased whereas Donegal, Galway and Waterford have decreased.

sports capital grant 2into3

National and Regional Allocations

In previous allocations, the distinction was local or regional. However, in this round, the regional is divided further between regional organisations, such as local authorities, education bodies or NGBs who are the sport’s national governing bodies.

The National Governing Bodies continue to invest in equipment for their sports clubs with a total €2,167,961 allocated to 44 NGBs, which represents 78% of what they applied for. There is a new player in the Top 10 list of allocations, The ROI Snooker and Billiards Association were 100% successful in attracting funds to equip their new National HQ Training Academy in Co Laois.

sports capital grants 2into3

There is a €1.4 million allocation for projects which have regional significance across 22 counties and the top 5 counties are Kildare, Dublin, Roscommon, Cork and Kerry.

sports capital grant 2into3


The regional allocations by sport also show a different picture than the club allocations, which looks at more traditional sporting activities across Ireland.

sports capital grants 2into3

In conclusion, the 2021 Equipment Allocations show a sustained investment programme in the sporting landscape across Ireland for all abilities and interests. Whether it’s training for Olympic success or aiming to improve club members sporting activity, this investment will boost these sporting ambitions. It also shows support for sporting volunteers at the grass roots level, with additional equipment to help participants reach their goals.

If you would like to discuss these findings further, contact Patricia Keenan on (+44) 28 9592 1558, or by mobile on (+353) 86 065 7935. For more information on our Sports Capital Grant Applications, click here.

Patricia Keenan 2into3 consultant thumbnail

2into3 Partnership with NI Sports Forum

Senior consultant, Patricia Keenan, met with our partners, NI Sports Forum, to discuss how sports clubs can benefit from 2into3’s services. We work with schools, community groups, voluntary groups, and National Governing Bodies (NGBs) to help maximise their potential. Additionally, 2into3 also advise clubs on how to develop their strategies, fundraising, sponsorships and communications.

The Northern Ireland Sports Forum was originally established in 1955 as the Northern Ireland Council of Physical Recreation, and in 1997, was renamed the Northern Ireland Sports Forum. They exist to promote amateur sport and physical recreation, which results in improved physical and mental health.

Our partnership with NI Sports Forum is crucial, as we deliver webinars in conjunction with their organisation, focusing on inclusivity, gender, mental health, and much more. As the NI Sports Forum act as the, “Independent Voice of Voluntary Sport in Northern Ireland”, 2into3 also acknowledge a variety of sports and aim to assist voluntary sporting organisations to reach their full potential.

Patricia outlines how several clubs operate on an annual basis, but do not have a strategic plan for their long-term goals. Patricia discusses how having a long-term view is crucial for club development. At 2into3, we advise that each committee should be continuously proactive in every aspect of their sporting organisation. Clubs and sports organisations are communities of people, and are encouraged to actively seek development in all aspects of their club.



As Patricia describes during the video, we recently worked with a National Governing Body (NGB). Initially, they wanted to achieve additional equipment and we aimed to provide advice on equipment grants. Instead, we evaluated their overall organisation, to gain a better sense of their long-term goals. On evaluation, it was evident that their national centre was no longer fit for purpose. Their initial equipment grants developed into seeking large-scale funding. Now, they’re in the process of developing a plan for a €2 million national training centre. 2into3 has transformed this nonprofit to reach their full potential. What may have started as a small goal for an NGB, has now turned into a huge development project and asset to their organisation.

For more information, visit here, or contact Patricia Keenan.

How effective is your fundraising webinar 2into3 irish giving index

Thanks for attending our ‘How effective was your Fundraising Performance in Q4 2020?’ webinar

Thanks to everyone who attended our webinar -‘How effective was your Fundraising Performance in Q4 2020? Insights from Irish Giving Index Q4 2020 report’ on Wednesday this week. At the webinar we announced all Charities Institute Ireland (CII) members can now avail of a 10% discount on subscription to this service. 

The Irish Giving Index is the only Irish nonprofit sector tool which tracks and analyses the fundraising landscape. This enables organisations to benchmark fundraising performance against relevant subsectors. 

Rebecca Droop, from 2into3, explained the increase in fundraised income and the insights within each subsector- including health, social services and international. Furthermore, Rebecca outlined the predicted outcome of fundraised income in 2020 and how it exceeded initial predictions. ‘Selling something’ was the only method of fundraising that decreased from 2019 to 2020. 

Charlie Lamson, Head of Fundraising at Irish Red Cross, joined the webinar to explain how he uses insights from the Irish Giving Index for nonprofit fundraising. Charlie noted how the index can be particularly useful when making fundraising decisions at the base level, to pass onto the management team. 

Charlie added, “We use the index within the team on a regular basis. Sometimes, we can get caught up on everyday tasks, but these numbers are extremely useful to see how we are doing in respect to other nonprofits.” 

Scott Kelly, Chief Operating Officer at Charities Institute Ireland (CII) also joined the webinar. Similarly, he also noted the use the index to improve knowledge within the sector and the benefits the Index can bring to the fundraising decision-making process. 

If you would like to find out more about the Irish Giving Index, or if you would like to subscribe, contact Dennis O’Connor directly. 

Thank you for attending ‘Planning your LEADER project’ webinar

Thank you for attending our ‘Planning your LEADER project’ webinar on Tuesday 8th June, in conjugation with The Wheel. There were 74 attendees who participated in our Q&A section and interactive polls. Our consultant, Patricia Keenan, recapped on the first webinar, ‘Introduction to LEADER funding’, and provided the next steps in applying for LEADER funding.

The aim of the Transitional LEADER Programme is to allow locally-led rural development projects to continue to be delivered using the current LEADER model until the new EU programme commences in 2023. The Transitional LEADER Programme came into effect on 1st April 2021. This focuses on Economic Development, Enterprise Development, Job Creation, Social Inclusion and Rural Environment.


There are 7 key principles of the LEADER programme:

LEADER programme 7 key aspects 2into3

Patricia outlined the eligibility requirements, what is included and excluded. LEADER funding is available to rural communities outside the boundaries of Dublin, Galway, Waterford, Cork and Limerick. The beneficiary of the project can be a private business or community based group responsible for initiating and implementing the LEADER project. LEADER funding is only granted to projects that can be successfully implemented and will positively impact the community.

Patricia then discussed the application process. The first stage- ‘expression of interest’ and the second stage- ‘full application’. Patricia detailed the process around each of these stages.

This webinar was the second in our three- part series. Our next LEADER funding webinar is on 22nd June from 10:30am to 12:00pm, register here if you would like to attend our free webinar. It will be an interactive session highlighting follow-up supports for project applications. It will also feature a panel discussion with organisations with experience in LEADER funding application and implementation.

If you missed this webinar, you can watch the recording here. If you would like to find out more about LEADER funding, contact Patricia Keenan.

leader funding 2into3 the wheel webinar

Thank you for attending our ‘Introduction to LEADER funding’ webinar

Thank you for attending our ‘Introduction to LEADER funding’ webinar on Tuesday 25th May, in conjugation with The Wheel. There were 105 attendees from organisations across Ireland and we received exceptionally high feedback. Our consultant, Patricia Keenan, outlined what LEADER is and the steps required to avail of this funding for rural organisations.

The LEADER programme is an EU initiative to support rural development projects initiated at the local level in order to revitalize them, whilst supporting economic development, social inclusion and rural environment. LEADER supports job creation, entrepreneurship, projects that tackle current issues and encourages rural communities to build on their strengths & assets.

Since 1991, LEADER became widely recognized as having been a successful pilot instrument to mobilise local actors in a bottom-up, territorial and integrated approach to pursue local development in rural areas.


There are 7 key principles to achieving LEADER funding:

  1. Area based local development strategies
  2. Bottom up elaboration and implementation of strategies
  3. Local public-private partnerships
  4. Integrated and multisectoral actions
  5. Innovation
  6. Cooperation
  7. Networking

A key focus of the webinar was providing information to communities who have not received funding before, and plan to respond to the COVID-19 pandemic. Patricia outlined how important it is for rural organisations to use innovative strategies to combat issues risen throughout the past year.

During the webinar, the 105 attendees interacted in our polls, giving an insight into how many people have received LEADER funding previously. At the end of the presentation, there was a Q&A, where Patricia answered over 20 questions from organisations across Ireland.

Our next Leader Funding webinar is on 8th June at 2.30pm, register here if you would like to attend. This webinar will focus on how to plan your leader project, outlining the steps required in your application.

If you would like to find out more about LEADER funding, contact Patricia Keenan.

Thanks for attending strategic planning webinar 2into3 the wheel 2021

Thanks For Attending Our Strategic Planning: Learn The Basics Webinar 

Thank you to our 180 attendees at our ‘Strategic Planning: Learn the Basics’ webinar last Friday. During the webinar held in conjugation with The Wheel, our consultant, Niamh Carruthers, explained the benefits of having a strategic plan. The attendees engaged consistently in our polls and Q&A box, which were answered in detail by our consultants. 

Niamh explained how a strategic plan is as much about the process as the end result itself. It allows everyone in the organisation to engage with the company’s mission, vision and values to outline the organisation’s goals. It is important that your strategic plan is aspirational, but that it is also based on fixed values within the company. This also allows your organisation to grow in a focused way, remaining on-track and unified.  

Niamh discussed how Teach Tearmainn used 2into3’s strategic planning services. They outlined their ‘Mission, Vision & Values’, with 2into3’s consultants guiding them through the strategic plan process. This allowed Teach Termainn to evaluate where they currently are, and where they want to grow in the future, without deviating from their original values.  

During the webinar, there were detailed steps on how to make your strategic plan work for you. It is important to take an all-company approach to your strategic plan. This ensures consistent communication, which will unify your company and can connect your organisation towards achievable goals. 

If you would like to develop a strategic plan for your organisation, contact today. Or, read more information on strategic planning.