Relationship based Fundraising 2into3

Why consider Relationship based Fundraising?

Relationship based Fundraising 2into3

During our recent Giving Ireland fundraising webinars, some interesting common themes emerged across the various nonprofit sectors. This included relationship based fundraising, how to diversify income and how to use data better to improve fundraising returns. We have seen the recent successes that relationship based fundraising has delivered to many nonprofits in Ireland.

What is Relationship based Fundraising?

Relationship based fundraising incorporates many fundraising methods including Major Gifts, Trusts & Foundations, Legacies and Corporate Donations. Developing a long term relationship with a donor or company takes time. It’s not a fundraising income stream that can be activated instantly but the rewards to your organisation will far outweigh the required inputs if executed properly.

Why use Relationship based Fundraising?

Successful fundraising performance relies more and more on relationship based fundraising methods. They can untap a stream of income that can secure the future growth of your organisation and help it weather any unpredictable future events. It can evolve into a mutually beneficial relationship for both funder and nonprofit, based on clear expectations, continuous communication, mission alignment, respect and ultimately trust.

 

How to cultivate a meaningful relationship with donors?

Consider how your organisation will develop its donor-based relationships with the following:

  • Who will you target and at what level?

Begin by looking inside your organisation. Identify current and past donors as well as those of high-net worth known to key stakeholders. Research on trusts/foundations is also vital as some will support specific projects and causes which may rule out your organisation.

  • Do you have the organisational culture and the right person to make the ask?

Major gift fundraising involves a high-level skill-set and dedication. A full time major gift fundraiser can manage a maximum of 100 relationships, 50 might be a more realistic number in more advanced stages of cultivation.  Executive and Board engagement in donor cultivation and making the ‘ask’ is often required.

  • How to build relationships with funders? Do you have a strong case for support?

Major donors and trusts/foundations want to make a demonstrable impact to an organisation. Building a compelling case for support educates prospective donors and motivates them to support your  organisation’s ambitions.

  • Can you invest the time?

Developing relationships takes time. Securing a major gift can take up to 3 years and typically involves multiple meetings. Building a connection and network of trusts/foundations and applying to each with a tailored submission is key. It all takes time but after an initial lag a flow of income should begin to emerge from all the hard work!

 

Taking the Next step:

Is your organisation ready to engage in these fundraising methods? Feel free to contact Rob Foley at rob.foley@2into3.com or +353 21 237 9882

 

 

irish giving index webinar december 2021

Thanks for attending Irish Giving Index webinar

Thanks to everyone who attended our, ‘Data-driven Fundraising Trends | Findings from Irish Giving Index 2021′ webinar yesterday. We ended our final 2021 Irish Giving Index webinar with fantastic insights from Carol Casey, Head of Fundraising and Communications at Merchants Quay Ireland. We would like to thank Carol for sharing her valuable insights and fundraising experience.

About the Irish Giving Index

The Irish Giving Index is the only Irish nonprofit sector tool which tracks and analyses the fundraising landscape. This enables organisations to benchmark fundraising performance against relevant subsectors.

As a subscriber, you will understand the driving factors behind changes in fundraising. One benefit of subscribing is that the index can help you make decisions at senior level and can also enable sector-wide solutions for fundraising in the nonprofit sector.

Dennis O’Connor and Rebecca Droop explained the increase in fundraised income and the insights within each subsector- including health, social services and international.

 

Carol Casey, Head of Fundraising & Communications at Merchants Quay Ireland

A huge thanks to Carol Casey, Head of Fundraising & Communications at Merchants Quay Ireland, who joined the webinar to discuss how their fundraising team uses the Irish Giving Index to support strategic fundraising strategies. Carol highlighted how their team has benefited from having a benchmark to compare their fundraising on an annual basis.

Merchants Quay Ireland believes in a just society where no-one has to face homelessness or addiction alone, and where everyone has the support they need to reduce the harm caused by homelessness and addiction and to build a better life; an inclusive society where everyone is treated with dignity and respect.

Subscribe to the Irish Giving Index

If you are interested in subscribing to our Irish Giving Index, please contact Dennis O’Connor or Rebecca Droop. If you would like to find out more about the Irish Giving Index, please visit our website.

If you’re interested in watching the webinar, click here.

Irish Giving Index Webinar

Data-driven fundraising decisions | Findings from Irish Giving Index 2021

Join our Irish Giving Index Webinar

Interested in learning more about fundraising in the nonprofit sector? Join us on Wednesday 15th December at 10am to delve into our Irish Giving Index findings from 2021. Carol Casey, Head of Fundraising & Communications at Merchants Quay Ireland, will be joining us to explain how they use the Irish Giving Index to support fundraising decisions.

Merchants Quay Ireland is an Irish homeless charity who provide vital services to people who are homeless, hungry and in addiction. Their mission is to offer people dealing with homelessness and addiction in Ireland, accessible, high quality and effective services, which meet their complex needs in a non-judgemental and compassionate way.

In this webinar, we will share a selection of the subscribers’ only based findings from Irish Giving Index.  See how your organisation’s fundraising measured up to its peers this year, and how you can use your data to join in the movement to improve transparency, dialogue and collaboration in the nonprofit sector. This webinar will cover data-driven findings extracted from the full Irish Giving Index report, which looks at data on fundraising from January up to September 2021. During our recent fundraising webinars, some interesting common themes emerged across most sectors. These included how to diversify income, relationship based fundraising and how to make data work better to improve fundraising returns.

Irish Giving Index

The Irish Giving Index is the only Irish nonprofit sector tool which tracks and analyses the fundraising landscape. This enables you to benchmark your fundraising performance against your relevant subsector and against organisations of the same fundraised income. The Irish Giving Index provides reliable and evidence-based updates on trends across a variety of fundraising metrics, with the objective of helping your organisation make well-informed decisions. Understanding the drivers of these trends enables fundraising teams to develop longer-term effective fundraising plans.

Register to our webinar on Wed 15th December at 10am.

For more information on the Irish Giving Index, visit our website or contact Rebecca.droop@2into3.com.

 

Giving Ireland 2021 report 2into3

Giving Ireland Subsector Webinars 2021

Our Giving Ireland 2021 series has just concluded. The Giving Ireland report shares funding insights on the nonprofit sector. At a deeper subsector level, it further breakdowns and highlights other opportunities especially when compared to other subsectors. 

Over the month of November, Giving Ireland hosted 9 deep dive webinars on funding of each in the various nonprofit subsectors.  

Our speakers discussed many of the funding issues concerning their particular subsector today including fundraising in difficult times, governance, state supports and how to develop and maintain relationships with donors. How to resonate with Major Gifts donors and how to diversify income were also discussed. 

Giving Ireland Subsector Webinars   

Health, with Guest Speakers: Michael Nason, CEO – Cork University Hospital Charity and Caroline Gormley, Associate Director of Fundraising – Evelina London Hospital, UK 

Social Services, with Guest Speaker: Sharon Fitzpatrick, Head of Development – COPE Galway 

International Development, with Guest Speakers: Gaby Murphy, Director of Public Fundraising and Private Sector Engagement – Concern Worldwide and Audrey Jones, Head of Fundraising – Médecins Sans Frontières (MSF) 

Education & Research, with Guest Speaker: Jim Miley, Director General – Irish Universities Association 

Arts, Culture & Media, with Guest Speakers: Andrew Hetherington, CEO – Business to Arts and Alice Whitaker, Philanthropy – Royal Opera House, London 

Sport & Recreation, with Guest Speakers: Sinead O’Keeffe, Commercial Director – Cork GAA & Páirc Uí Chaoimh, Gareth Maguire, CEO – Sport Changes Life and Kate Jacques, Head of Partnerships & Fundraising – Chance to Shine UK 

Religion, with Guest Speakers: Céire Sadlier, Grants Officer – Irish Catholic Bishops’ Conference and Anthony O’Connor, Director of Fundraising – Manchester Cathedral 

Philanthropy, with Guest Speaker: Gráinne O’Hogan, Director of Development – Social Entrepreneurs Ireland 

Environment, with Guest Speaker: Oisín Coghlan, Director – Friends of the Earth 

You can watch any of these webinars here.

FYI: Zoom may ask you to register to watch it. 

 

Thanks to our Guest Speakers who brought their valuable insights and learnings to the subsector webinars. Sharing these experiences enriches the knowledge base and develops a culture of sharing and openness within the sector. Learnings from our UK counterparts can also aid Irish based organisations’ activities when it comes to fundraising initiatives. 

 

You can download the published Giving Ireland 2021 report.

 

Thanks to our generous sponsors, without who the Giving Ireland report would not be possible: The Community Foundation of Ireland, Salesforce.org, Quilter Cheviot and Ecclesiastical Insurance. 

 

Giving Ireland is a collaboration between 2into3 and Philanthropy Ireland. The Giving Ireland 2021 Report was launched in Oct 2021. It gives a detailed analysis and insights on Funding of the Nonprofit Sector in 2019.

Giving Ireland 2021 report 2into3

Growth in Giving continues for Irish Nonprofit Sector 2019 – Giving Ireland Report

 

 

Thanks for attending our ‘Giving Ireland 2021 – Analysis and Insights on Funding of the Nonprofit Sector in 2019’ launch event. Our research indicates some interesting findings from 2019:

  • Fundraised income increased 5%, rising for the 10th consecutive year
  • Ireland’s per capita giving is €362 compared to €324 in the U.K. and €359 in N.Z.
  • Organisations declared more information on funding than in previous years
  • Average cost to raise €1 in 2019 was 28 cent, a slight decline vs 2018

 

Giving Ireland Webinar

 

A warm thank you to all of our panelists for their contributions during today’s webinar, including Deirdre Garvey, CEO of The Wheel who was our MC, Denise Charlton, CEO of The Community Foundation for Ireland, Michael Duggan, CxO Industry Advisor with Salesforce.org, Sinéad Price and Rachel Murphy, Directors of Fundraising with Pieta House and Prof. Vincent Cunnane, President of Technological University of the Shannon.

During the webinar, Rebecca Droop, Analyst with 2into3, outlined the findings from 2019, including the investment income by subsector and fundraised income. Furthermore, Rebecca outlined Ireland’s giving landscape on an international basis.

Our panelists spoke individually covering a range of topics from funding, role of Government policy and benefits of sharing data and learnings across the sector.

 

Key Findings Giving Ireland Report 2into3

 

Giving Ireland Report

Giving Ireland  is a collaboration between 2into3 and Philanthropy Ireland. It gives a detailed analysis and insights on Funding of the Nonprofit Sector in 2019.

The report reveals the total fundraised income from private sources in 2019, the fundraising performance and mix of the sector year on year and the cost of fundraising by method. State funding accounted for 63% of the sector’s total income in 2019. It uses a representative sample of nonprofit organisations to chart philanthropic income trends in Ireland.

The report estimates Ireland’s charitable giving to be at €1.78 billion in 2019, with Irish people giving an average of €362 annually, forming 0.5% of Ireland’s GDP. For more details on these figures, download the report here. The Giving Ireland Report is supported by The Community Foundation of Ireland, Salesforce.org, Quilter Cheviot and Ecclesiastical Insurance.

 

Dennis O’Connor, 2into3 Director states, “Perhaps it is time now to look at giving levels more in terms of Ireland’s giving capacity in GNI (Gross National Income) and/or GDP (Gross Domestic Product) terms and less in terms of per capita, as our economy is now in a different place. GDP captures what our multi-national sector is contributing, and we see what this brings in terms of corporate tax income. Our entrepreneurial culture has advanced, wealth levels are rising.”

Éilis Murray, Philanthropy Ireland CEO and one of our panelists during the Giving Ireland webinar, states, As advocates of strategic, planned giving, we note the increases in major gifts, trust and foundation giving, and legacy giving is positive. They are also identified as the most cost-effective methods tending to have a higher-than-average gift level. The opportunity to advance this is through development of Policy for Philanthropy which government has committed to.”

 

Download the report here.

 

If you would like more details on the findings of the report, feel free to contact Dennis@2into3.com.

Giving Ireland 2021 report 2into3

Register now for your subsector’s webinar on funding – Giving Ireland 2021

The Giving Ireland 2021 report launched last week, indicates several subsectors of the nonprofit sector saw an increase in fundraised income in 2019. Total Giving in Ireland was €1.78 billion, as a percentage of GDP (Gross Domestic Product), that equates to 0.5% GDP, for that period.

 

When compared to the UK, if the Irish nonprofit sector fulfilled its potential in attracting sources of philanthropic support to a similar level as the UK (their GDP rate is 0.84%), Irish overall Giving could increase to approx. €2.99 billion. How can we close this gap?

 

In these subsector specific webinars we will look in more detail at the funding of each subsector, its trends relative to other subsectors and discuss the impact of Covid (2019 is the last full year of pre-covid stats, so it’s the baseline for comparison when assessing Covid’s impact).

 

Register for your subsector webinar:

Health – Tues 2nd Nov 10am

Social Services – Wed 3rd Nov 10am

International Development – Thurs 4th Nov 10am

Education & Research – Tues 9th Nov 11am

Arts, Culture & Media – Wed 10th Nov 10am

Sport & Recreation – Thurs 11th Nov 10am

Religion – Tues 16th Nov 11am

Philanthropy – Wed 17th Nov 10am

Environment – Thurs 18th Nov 10am

 

Kindly supported by The Community Foundation for Ireland, Salesforce.org, Quilter Cheviot, Ecclesiastical Insurance.

 

Giving Ireland is a joint collaboration between 2into3 and Philanthropy Ireland. The Giving Ireland Report 2021 – Analysis and Insights on Funding of the Nonprofit Sector in 2019.

Nonprofit Talent Trends 2into3

Nonprofit Talent Trends – Q3 2021

2into3 have completed their snapshot analysis of senior nonprofit recruitment for the third quarter of 2021.  

Given the equivalent quarter in 2020 was one of unprecedented uncertainty and challenges, it is no surprise to see a significant uplift in recruitment activity year-on-year. The number of organisations actively recruiting rose by 110%, from 79 to 166, and the number of roles rose by a similar amount, up 106% (110 up to 227).  

Q3 Nonprofit Talent Trends 2into3

What do our findings tell us about senior nonprofit recruitment? 

 Firstly, it tells us that the recovery from the lowest points of the pandemic is continuing, with roles that may have been on hold, or where expansion was delayed, are now coming on stream.  

 Certain sectors seem to be more active than others.  

  • Social Services and Health organisations accounted for almost half (48%) of all roles advertised in the period 
  • Religion, Environment and Recreation & Sports organisations failed to register more than 1% of the total each.  

 

As we commented after the second quarter data was released, it is hard to draw any definitive conclusions when comparing to such an exceptional time, so we would be careful not to infer too much from this data, other than to reiterate that it is a move in the right direction, in terms of activity in the sector.  

The flip side of this, however, is an increased demand for talent. With so many roles appearing simultaneously, the number of candidates per role tightens. Those who read our quarterly analysis will already know that we are in a recruitment market where the number of people actively seeking a career change is lower than it has been for several years. Add these two factors together and it makes finding and attracting the strongest field of candidates a more difficult task.   

In 2into3, we have found in recent months that we are having to devote considerably more time to the targeted search element of our service, as relying on just those who see the advertisement is not sufficient. This may well be the way the market moves, and stays, for the foreseeable future. Even if it is a temporary effect, it is certainly not showing any signs of change in the immediate future.  

 

 Analysis by Subsector 

Every subsector except one (Sports & Recreation) saw an increase in activity, but in that instance, it was a drop from 2 jobs to 1. All other subsectors saw increases ranging anywhere from 40% up to 900%, but as some of these are based on small values, the tables below give a better understanding of the changes:  

Nonprofit Talent Trends 2021 Q3
Nonprofit Talent Trends Q3 2021
In terms of the types of roles being advertised, all major role types saw significant increases, with the exception of Finance roles, which remained static. 
Role Type Nonprofit Talent Trends Q3

Service Delivery & Operational Management roles were, by a long way, the most popular (118), followed in distant second place by Fundraising & Business Development (46) with the remaining 63 roles in all other areas combined.  

Of those organisation’s where annual income is known, 21.5% had an income greater than €10M, while just under 33% had an income of less than €1M.  

Find out more information on 2into3’s Nonprofit Talent Trends or contact Fergal O’Sullivan directly. 

 

 

2into3 300th Customer

2into3 are Celebrating our 300th Customer

2into3 are delighted to announce that we are celebrating our 300th customer. After 15 years in business, across 3 offices in Dublin, Belfast & Cork, we continue with our mission, to help transform nonprofits throughout Ireland. As a team we are thrilled to arrive at this important milestone. We work with some truly fantastic organisations, who undertake amazing work for the people of Ireland.

2into3 300th Customer

“We are delighted to be developing a strategic plan for County Kildare LEADER Partnership, our 300th customer. Kildare LEADER delivers rural, enterprise, social inclusion and community initiatives in the county of Kildare.” – Dennis O’Connor, Director, 2into3.

How Nonprofit organisations benefit from a strategic plan:

  • Gives a clear sense of direction
  • Identifies priorities and aids clear decision making.
  • It’s a living document, which is owned by the people of your organisation. Therefore, motivating your employees with a sense of purpose
  • Enables your organisation to be proactive, rather than reactive.

 

Special word of thanks to all our customers, who partner with us on some of the most impactful and strategic projects in their organisation’s history. It has been a privilege and a pleasure to share insights, learnings and feedback to help add capacity and grow the potential of each and every one of these organisations.

If your nonprofit would like to develop a strategic plan, or avail of our consulting, recruitment or research services, please contact Dennis@2into3.com.

About County Kildare LEADER Partnership

County Kildare LEADER Partnership is one of over fifty local development companies in Ireland. They are a nonprofit Local Development Company that has been operational since January 2009 and is the result of an amalgamation of a number of organisations and their activities including KELT, the Kildare Community Partnership (KCP) and the County Kildare based section of OAK Partnership.

County Kildare LEADER Partnership is now continuing this work through the Rural Development Programme (LEADER), the Social Inclusion Community Activation Programme (SICAP) and other supporting programmes in empowering local communities to improve their quality of life.

 

Join us for the launch of Giving Ireland 2021 report

Giving Ireland 2021

2into3 and Philanthropy Ireland warmly invite you to the launch of Giving Ireland 2021 – Analysis and Insights on Funding of the Nonprofit Sector in 2019. Kindly supported by The Community Foundation of Ireland, Salesforce.org, Quilter Cheviot and Ecclesiastical Insurance. 

 

Joining our panel will be: 

Deirdre Garvey, CEO of The Wheel, who will MC the event 

Denise Charlton, CEO of The Community Foundation of Ireland 

Sinead Price and Rachel Murphy, Directors of Fundraising with Pieta House 

Prof. Vincent Cunnane, President Technological University of the Shannon 

 

Details: Wed 20th Oct at 11am 

This will be a virtual event, via a zoom webinar. Register for Webinar here. 

All who register will receive a copy of the report and a recording of the webinar event. 

 

The report will examine the total fundraised income from philanthropic sources in 2019, changes from 2018, the fundraising performance of the sector, the fundraising mix in 2019, the cost of fundraising by method and international comparisons. At the launch event, commentary will include impact of Covid on fundraised income in past 12 -18 months. 

  

If you have any questions about the event, please do not hesitate to contact judith.power@2into3.com 

 

Depending on your email spam filters, you may need to check your junk folder for the email with your zoom login details, once you have registered. 

 

About Giving Ireland 

The Giving Ireland 2021 Report gives a detailed analysis and insights on Funding of the Nonprofit Sector in 2019. Formerly known as “The Irish Not-for-Profit Sector: Fundraising Performance Report”, the Giving Ireland Report, builds a year-on-year performance insight into fundraising by the nonprofit sector in Ireland. It used a representative sample of nonprofit organisations to chart philanthropic income trends in Ireland. 

Giving Ireland is kindly supported by The Community Foundation, Salesforce.org, Quilter Cheviot and Ecclesiastical Insurance. 

 

About 2into3 

2into3 works with mission-driven organisations to build capacity, so that they can have a transformative impact on society in Ireland and the world. 

 

About Philanthropy Ireland 

Philanthropy Ireland promotes the development of Philanthropy and good giving practice in Ireland and aims to maximise the impact of giving, making real and lasting change for the benefit of our society. 

Thanks for Attending our Q1 2021 Irish Giving Index Webinar

Thanks to everyone who attended our webinar, How effective was your Fundraising Performance in Q1 2021? Insights from Irish Giving Index Q1 2021 report’ on Thursday 16th September. We had a fantastic session with John Fleming, CEO of St. John of God’s Foundation.

About the Irish Giving Index

The Irish Giving Index is the only Irish nonprofit sector tool which tracks and analyses the fundraising landscape. This enables organisations to benchmark fundraising performance against relevant subsectors. 

As a subscriber, you will understand the driving factors behind the changes in fundraising. One benefit of subscribing is that the index can help you make decisions at senior level and can also enable sector-wide solutions for fundraising in the nonprofit sector.

Dennis O’Connor and Rebecca Droop explained the increase in fundraised income and the insights within each subsector- including health, social services and international. The attendees also engaged in several polls, so we could gain an idea of our attendees’ nonprofit backgrounds and fundraised income.

John Fleming, CEO, St. John of God Foundation

A huge thanks to John Fleming, CEO of St. John of God Foundation, who joined the webinar to discuss how he uses the Irish Giving Index to support his fundraising strategies. Since 1960, St. John of God Foundation have been dedicated to raising funds to enrich the quality of life for those living with intellectual disabilities and mental health challenges.  

John uses the Irish Giving Index to ensure his team are meeting their fundraising ratio. He described the index as a, “straightforward graphic that can back up my fundraising plans” as they decide which strategies are the best value for money.

Subscribe to the Irish Giving Index

If you are interested in subscribing to our Irish Giving Index, please contact Dennis O’Connor or Rebecca Droop. If you would like to find out more about the Irish Giving Index, please visit our website.

If anyone is interested in watching the webinar, click here.