Darren McMahon

Darren McMahon Awarded Certified Management Consultant (CMC) Accreditation

2into3 are delighted to announce that Consultant, Darren McMahon, has achieved Certified Management Consultant accreditation with the Institute of Management Consultant and Advisors (IMCA). 2into3 is a registered Management Consultant practice with IMCA.

Darren joined 2into3 in January 2018 and has become a core member of the Consulting & Research team. To date, Darren has led our Irish Giving Index (previously known as Quarterly Fundraising Monitor), Capital Consulting Projects & Masterclasses.

Going forward, Darren will still manage the above services, as well as continuing his work in Fundraising Strategy Development, Capital Consulting and sports club supports. He will also expand on our new webinar services, making them more accessible and available to organisations around the country.

We wish Darren every continued success in his role. Contact Darren on +353 86 792 4696, or Darren.McMahon@2into3.com.

Brian Walsh and donal kitt

Joining our Corporate Donations Webinar: Panelist Donal Kitt and Brian Walsh

Joining our Corporate Donations Webinar this week are Donal Kitt, National Fundraising Manager with Enable Ireland and Brian Walsh, Account Executive with Salesforce.org. This is the second in our webinar series: ‘Fundraising by Method: Actions to manage COVID19 impact’.

About our panelists:

Dónal Kitt was appointed National Fundraising Manger with Enable Ireland in 2019, having joined the organisation as Partnerships & Philanthropy Executive in 2016. Working with Enable Ireland’s network across the country, Dónal has grown the organisation’s corporate fundraising and partnerships. Dónal has a wealth of experience in marketing, the roll out and delivery of national campaigns, and fundraising. Prior to joining Enable Ireland, he worked in tourism, public policy and political campaigning. Dónal is a graduate of NUI Galway and the University of St Andrews, Scotland.

Brian Walsh has worked with nonprofits in Ireland for over 10 years as a fundraiser, development officer and as a partnership manager. He enjoys connecting with people and forming alliances to make positive change. Brian is currently an Account Executive with Salesforce.org. His philosophy is: “doing good, is good for business.”

Also joining Donal and Brian on the panel will be Darren McMahon, Consultant 2into3, to discuss insights from the Irish Giving Index and Dennis O’Connor, Director 2into3, will present impact to Corporate Donations due to COVID19. Thursday 30 April 2020 at 3pm.

Series line up over the next few weeks:

Thursday 30th April Topic: Corporate Donations

Thursday 7th May Topic: Regular Giving and DM

Thursday 14th May Topic: Trust and Foundations

Thursday 21st May Topic: Legacies

 

 

Amy Carr Focus Ireland

Amy Carr joins expert panel on Major Gifts webinar – Fundraising by Method: Managing COVID19 Impact

We are delighted to have Amy Carr, Director of Fundraising with Focus Ireland joining our expert panel on the Major Gifts webinar, the first in our webinar series: ‘Fundraising by Method: Actions to manage COVID19 impact’.

Amy was appointed as Director of Fundraising and Marketing at Focus Ireland in January 2020 having worked with Focus Ireland since 2014. Amy’s first role was as the Trust and Major Donor Officer where she developed the Major Gift function and then as Head of Partnerships and Philanthropy where she was responsible for Corporate, Campaigns, Trust and Foundations and Major Gifts. Amy brings a wealth of experience from the NGO sector having worked in Our Lady’s Hospice, ISPCA and Barnardos. A graduate of  NUI Galway and Anglia Ruskin University, she holds a MSc in Marketing, HDip in Business Studies, a Post Grad in Digital Marketing.

Also joining Amy on the panel will be Darren McMahon, Consultant 2into3, to discuss insights from the Irish Giving Index and Rob Foley, Consultant 2into3 will cover prospect identification. Dennis Connor, Director 2into3, will present impact to Major gifts due to COVID19. Thursday 23 April at 3pm.

Series line up over the next few weeks:
Thursday 30th April Topic: Corporate Donations
Thursday 7th May Topic: Regular Giving and DM
Thursday 14th May Topic: Trust and Foundations
Thursday 21st May Topic: Legacies

Actions to manage impact covid19

Save the Date: Webinar series – By Fundraising method: Manage Covid19 impact

Following the success of the Webinar ‘Actions to manage the impact of COVID19 on Fundraised Income’, over the next 5 weeks we are hosting a series of Webinars, each one will be a deep dive into a selected Fundraising method, every Thursday at 3pm, starting 23rd April.

 

Thursday 23rd April Topic: Major Gifts

Thursday 30th April Topic: Corporate Donations

Thursday 7th May Topic: Regular Giving and DM

Thursday 14th May Topic: Trust and Foundations

Thursday 21st May Topic: Legacies

 

The first webinar will be ‘Major Gifts’. During this webinar, we will discuss with our panel of experts:

  • How to assess how your organisation’s income from Major Gifts could be impacted
  • Actions to manage this impact
  • Q&A session (if you have any questions you would like me to answer during the session please email them to me in advance)

Hope you can attend

Actions to manage impact covid19

Webinar invite: Fundraising in 2020: Minimising Covid19 Impact

Following on from our report Actions to Manage Impact of Covid19 on Fundraised Income we have prepared a Webinar on the topic. Date: Thursday 16th April 11am. Joining our panel will be Liz Hughes, CEO, Charities Institute Ireland. Some of the topics covered: How to access how your organisation’s Fundraised Income could be impacted Actions to […]

Actions to manage impact covid19

Actions to manage impact of Covid19 on Fundraised Income

Today, 2into3 launched a new paper “Actions you can take to manage the impact of Covid-19 on Fundraised Income“. It assesses the scale of impact on fundraised income of Covid-19 and what action can be taken, by organisations, to manage that impact in 2020. Projections indicate the fundraised income in Ireland is facing a 15% decline in 2020 costing sector €179m.

Summary of actions that can be taken at an organisational level

1. Assess the potential loss of fundraised income for your organisation by taking your 2019 fundraised income by method by month and calculating the impact using the following factors:

    1. No impact on Major Gifts, Trusts and Foundations and Emergency Direct Marketing
    2. A 10% reduction in Regular Committed Giving and Direct Marketing Appeals and Campaigns for 1/3rd of year.
    3. A 25% reduction in Corporate for 1/3rd of the year
    4. a 25% reduction in value of Legacies for the full year
    5. A 75% reduction in Selling Something for half the year
    6. A 100% reduction in Local & Community Fundraising for 2/3rds of the year

This the total potential loss of fundraised income for your organisation if unmitigated.

 

2. Examine your eligibility to apply for the Covid-19 Wage Subsidy Scheme. This could allow you to maintain your team to take the following actions.

3. Consider the potential to increase Major Gift and Trust & Foundation income by doing prospect identification, using name generation and wealth screening and other research methods to add to your prospect pipeline and update your case for support.

4. Adapt the communications of your regular committed giving and direct marketing appeals to take account both of the likely impact of Covid-19 on some donors’ ability to give as well as the propensity of other donors to give more.

5. Invest more resources in your online channels where they already exist, otherwise establish a new online giving platform to fill this gap.

6. Research the impact that Covid-19 has had on your corporate donors. Get in touch with all existing corporate donors, being proactive where their capacity to support your organisation may be adversely impacted, as well as assessing where support can continue. Identify corporate sectors unaffected or performing strongly during Covid-19. Reach out where possible.

7. Develop a new plan for Selling Something & Local and Community activity post-Covid-19. Maintain your volunteer base by staying in touch.

8. Reassign resources based on your learning based on the outcomes of items 1 through 7 above.

 9. Monitor your performance carefully, comparing each month with the same month of the previous year and benchmark with your peers and the sector.

Download the full report here

2into3 are hosting a Webinar on this topic on Thursday 9th April, if you are interested in the attending please contact: Judith Power judith.power@2into3.com

Keep safe.

2into3 Fundraising in a Crisis

Fundraising in a Time of Crisis: Lessons from History

Covid 19 – Update

Over the next few weeks, here at 2into3, we will be taking precautionary measures to help prevent the spread of Covid 19. We appreciate this is a difficult time and many of us are concerned for the health and safety of our colleagues, clients and our loved ones.

As a result, we will be delivering our services through the use of technology and are continuing to operate as normal with our staff working from home. Meetings, Workshops and Interviews can be held using 2into3’s video conference software without our clients or candidates needing anything more than a phone. Social distancing will be observed to help keep everyone safe.

We will continue to work on all our projects and aim to deliver them as per agreed deadlines, we are taking the same approach with new projects, we are still working, just using online tools to minimise social contact.

We sincerely hope that you and your families stay safe and healthy over the coming weeks.

Rob Foley

Cork office now open – lead by Rob Foley

Rob Foley

We are delighted to announce the opening of our Cork office, headed up by Rob Foley, Strategist and Fundraising Expert. We are looking forward to working more closely with not-for-profits in the Munster region.

Rob Foley is a 2into3 Consultant and Head of 2into3’s new Munster practice. Having pioneered the development of wealth screening services for fundraising organisations in Ireland through prospect research specialist, Prospect 23, much of his work now centres on relationship-based fundraising campaigns, wider strategy development and board engagement.

Rob holds a Bachelor of Commerce and a Master of Science Degree (Research) from University College, Cork. Rob is a visiting lecturer at the UCC School of Applied Social Studies where he has also developed and delivered a Continuing Professional Development (CPD) module on the theme of “Developing a Fund Raising Strategy for Voluntary and Community Sector Organisations”.

Since starting in 2006, we have expanded our offering to include Fundraising Strategy, Strategic Planning, Organisational Reviews, Recruitment and Research. We have a wealth of knowledge from working across the diverse range of not-for-profit sub-sectors from Social Services and Health to Education and Sport.

Sports Capital Grants funding gound

Sports Capital 2018: Does Class Matter?

 

Sports Capital 2018: Does Class Matter?

In January 2020, the allocation of Sports Capital Grants made headlines across the country. With these allocations came moans, groans, cheers and praise for a grant system that is severely underfunded. However, the recipients of the grant money has caused much debate. Most recently, Mr Ewan MacKenna and Mr Philip Boucher-Hayes have inputted to the debate on Sports Capital Grants. Is it about “La-la Land” forgetting what sport really is? Or, do we all need a significant dose of reality? Mr MacKenna writes “To be fair to the sports grants system, that it exists is a step in the right direction. But how it exists is problematic.” The issue, though, is not how it exists, but rather the general Irish interpretation of the grants system.  Over the past number of years, 2into3 has conducted research on Sports Capital Grants. As outlined in previous research findings, delving deeper into the figures better informs the debate. Questioning the allocation by quantum is not a fair assessment of the Department of Transport, Tourism and Sport’s (DTTAS) policy towards the allocation of Sports Capital Grants.

Following the fallout of the 2017 round, DTTAS followed through on their commitment to dedicate more funding to socio-economic disadvantaged areas. The system they have used for the more recent rounds was the Pobal Deprivation Index. Clubs that were based in disadvantaged areas, according to the Index, were given more marks than clubs not in these areas. Furthermore, the level of own funding required varied depending on your location in the Pobal Index. Clubs from disadvantaged areas were given greater preference. However, many have taken exception to the DTTAs allocation of money, see table 1.

Use of the Pobal Index does not tell the whole story. DTTAS is very much so aware of this. A club sitting in a Pobal classified “affluent” area could have many members coming from disadvantage or minority groups. The same could be said vice versa. Greater consideration should be given to the member composition and catchment area of clubs applying for grants. However, at the time of writing, a more refined system has yet to be developed or suggested by DTTAS or the general public.

Mr Boucher-Hayes of Drivetime RTE Radio 1 argued that the grants “show a distinct bias in favour of middle-class sports.”[1] This was an argument put forward in previous rounds. DTTAS philosophy is quite simple, if you’re not in it, you can’t win it. It begs the questions, how can DTTAS allocate funding to those who are not applying for the programme in the first instance? A breakdown of table 2 shows what sports applied for the local fund in 2018. Why did the GAA receive the most? They applied in greater numbers. Why did golf receive more than boxing? Simple numbers, golf clubs applied at a rate of 3:1 compared to boxing clubs.

To secure a Sports Capital Grant, you need to be proactive, not reactive. Tennis Ireland has trained clubs to be proactive with Sports Capital. Unsurprisingly, tennis’ application rates increased and therefore what they received increased. Similarly, golf clubs have been trained to anticipate deadlines, not react. This approach does take time, though. 2into3 have done similar work with cricket, for example, which has seen a 17% increase in applications and an 83% increase in secured funding in 2018 compared to 2017. No sport will apply at a comparable rate to the GAA. The GAA is at the root every almost every community in Ireland. Nonetheless, it is the responsibility of national governing bodies to prepare and inform their club base appropriately. This is completely out of the control of DTTAS, it cannot force any club to apply.

For example, clubs that do not satisfy the land title requirements as stated above can still apply for capital. Most clubs either overlook this or are not aware of the opportunity. In fact, DTTAS increased the threshold from €25,000 to €50,000 in 2018 in a bid to increase applications of clubs that do not suit the title requirements of the programme. Furthermore, clubs can also apply for up to €150,000 in equipment grants with no need for land ownership. Almost half of boxing’s allocation came via the equipment grant route.Ownership of land is another critical issue to access of Sports Capital Grants, which the GAA has over others also. The fact remains that sports like badminton, basketball, boxing, squash, and more all play out of sports halls. Often, they do not own these sports halls or work off yearly rental agreements. To apply for a full maximum grant of €150,000, clubs either need own the land through freehold or have leasehold of a minimum duration of 15 years at the time of the application. The lack of applications from these sports would suggest that long-term agreements are in the minority. Admittedly, the statistics provided by DTTAS do not go deep enough to show how many boxing, basketball, etc clubs applied under multisport. The numbers are effectively skewed. However, the programme was adjusted in 2018 to encourage more clubs to apply for capital.

Furthermore, DTTAS gives preference to applications from local authorities to aid local capital development. Since 2014, DTTAS have shown a distinct preference to applications made by local authorities and local sports partnerships who are making applications on behalf of clubs unable to do so themselves. This included €97,850 to Ballymun Sports & Fitness and €94,500 to Finglas Sport & Fitness Centre. However, these applications are classified generally as “multisport” which was only bested by the GAA. “Multisport” facilities will not make national headlines as Irish society is too transfixed with looking over the fence to see how one sport did compared to another. Multisport facilities are commonplace across Europe.

Allocations to hockey have made significant headlines over the years. To put the 2018 allocations in perspective, that’s 1.3% of the total funding and only 39% of what the 34 hockey clubs asked for. On the other hand, boxing received 1.6% of total funding and 53% of what clubs asked for. Undoubtedly, boxing performed better than perceived “middle-class sports” such as hockey, golf and tennis. Should we simply exclude any sport based on public preference to others? No, DTTAS simply cannot do this. Clearly, an awareness campaign is needed to raise application rates among sports like boxing. One wonders, why doesn’t the Sports Capital Programme get such publicity when a funding round opens?

In the UK, much research was undertaken to prove the true impact of sport. The Culture and Sport Evidence (CASE) programme was a joint strategic research initiative led by the Department for Culture, Media and Sport (DCMS) and its sector-leading arms-length bodies: Arts Council England, English Heritage and Sport England. The published research provides ground-breaking evidence on making the case for investing in sport based on the broader wellbeing, health and educational outcomes. Some of the key findings were increases in numeracy scores, education, health gains and substantial long-term economic value in terms of avoided health costs. Furthermore, a “A range of factors, including age, gender, alcohol consumption, childhood experience of sport, socio-economic variables, a limiting illness or disability, educational attainment, unemployment, TV and internet use, and the proximity of local sports facilities, are directly associated with people’s participation in sport.”[2]  It is time that studies similar to this are commissioned in Ireland.

 

When the whistle blows, there are always winners and losers. After all, it’s the basis of sport and an oversubscribed grant system is no different. Should funding be given to allow clubs access to land? Or should we follow the approach implied by Mr MacKenna and Mr Boucher-Hayes and simply expel “middle-class sports” from the Sports Capital Programme? A more pragmatic approach is needed, one that supports the grant system and gives evidence to DTTAS that €50m-€60m each year simply is not enough.

Understandably, calls for increased state support are no surprise; a common critique that could be used across every government programme and support. What makes Sports Capital any different? Frankly, it is the primary mechanism for clubs access significant capital funding. Without it, the provision of sporting developments at local level would effectively stagnate. The benefits of sport cannot be understated – it benefits physical, mental and emotion health. It helps social inclusion and cohesion. Na Fianna’s GAA club’s social value report gives hard evidence to the augmentation of state supports for local clubs. Now is the time to significantly increase the investment in grassroot sport. Valid applications under Sports Capital clearly have credit. The level of funding under Sports Capital should allow all valid applications to get support. This would benefit all sport – not just the reader’s choice.

 

For more information, please contact Patricia at patricia.keenan@2into3.com or +353-86-0657347.

[1] Philip Boucher-Hayes, Drivetime RTE Radio 1, Thursday 21 November, 2019.

[2] https://www.sportengland.org/our-work/partnering-local-government/tools-directory/culture-and-sport-evidence-programme/