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2into3 Deliver Sports Capital Masterclass for Leinster Rugby

Leinster Rugby and 2into3 recently held a Sports Capital Masterclass on Thursday 30th of May in the Red Cow Moran Hotel. This Masterclass was facilitated by Dennis O’Connor from 2into3, a specialist on the Sports Capital Programme. The event was very well attended, with 24 representatives from 19 Leinster clubs present.

Attendants were given an in-depth look at the Sports Capital landscape, looking at the performance of rugby compared to other sports, while also analysing the performance of Leinster Rugby clubs. Clubs were shown the common pitfalls of Sports Capital applications, while also examining the necessary steps to strengthen a grant proposal. Several myths about the Sports Capital Programme were debunked, giving attendants greater clarity going into the next Sports Capital round. We hope that this will lead to a higher application and success rate for Leinster Rugby clubs in future rounds.

2into3 also provide a 1-2-1 sports capital consulting service where we assist clubs, voluntary and community groups, local authorities, third level colleges, and education and training boards with their application. They assist at every step of the process, helping you understand your targets, improve your scoring and avoid common pitfalls which may lead to invalidity. For more information please contact Darren McMahon at 01 234 3127 or darren.mcmahon@2into3.com.

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The cost to raise €1 in 2017 falls to 25c as income from relationship fundraising methods increase

In 2017 it cost organisations 25cent to raise €1. This finding emerged from the latest 2into3 Quarterly Fundraising Monitor.

While this data looks at the overall trend for the sector, each subsector and fundraising method has had a different experience. In 2017:

Social Services: Increase of 19%
Health: Increase of 1%
International: Increase of 13%
Arts, Culture, Media: Increase of 7%

2017 shows an increased focus on relationship fundraising methods, compared to 2016. For example, in Q4 2017 alone, legacy income doubled compared to Q4 2016.

In 2into3’s Q4 2017 report, retention and attrition figures were benchmarked for the first time in Ireland. The findings focused on overall income and response rates for several channels of cold and warm appeals. Metrics on donor retention and attrition look at an in-depth analysis of Regular/Committed Giving and Direct Marketing appeals. The metrics benchmark all techniques biannually, distinguishing between cold and warm, and identifies the annual conversion rate and life-time value.

Data is an underutilised resource in not-for-profit organisations, but fundraisers can use data to improve their decision making and performance. Relying on previous experience or gut instinct alone will not help you drive results and the wealth of data that your organisation has can help you.

To find out more about how leveraging insights from the 2into3 Quarterly Fundraising Monitor can inform an evidence-based approach and help your organisation’s decision making, please contact Darren McMahon, 2into3 Analyst, at darren.mcmahon@2into3.com or 01 234 3127.

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2into3 Deliver Sports Capital Masterclass for Munster Cricket Clubs

The Munster Cricket Union and 2into3 recently held a Sports Capital Masterclass on Thursday 10th of June in the River Lee Hotel, Cork. This Masterclass was facilitated by Dennis O’Connor from 2into3, a specialist on the Sports Capital Programme.

During the Masterclass workshops the areas of school and university sharing, attaining licence agreements and level of own funded needed for a Sports Capital application. Attendants were given an in-depth look at the Sports Capital landscape, looking at the performance of cricket compared to other sports, while also analysing the performance of Munster Cricket clubs. Clubs were shown the common pitfalls of Sports Capital applications, while also examining the necessary steps to strengthen a grant proposal. Attendants were provided with more clarity which will help clubs with future applications. We hope that this will lead to a higher application and success rate for Munster Cricket clubs in future rounds.

2into3 also provide a 1-2-1 sports capital consulting service where we assist clubs, voluntary and community groups, local authorities, third level colleges, and education and training boards with their application. They assist at every step of the process, helping you understand your targets, improve your scoring and avoid common pitfalls which may lead to invalidity. For more information please contact Darren McMahon at 01 234 3127 or darren.mcmahon@2into3.com.

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Organisations begin work on developing on their fundraising strategies

2into3 are delighted to have begun the next round of the fundraising strategy developing workshop series. Over the course of ten sessions, 2into3 will assist three organisations in developing their own fundraising strategy.

The first workshop was facilitated by Amy Power, 2into3 Consultant, who is a specialist on fundraising strategy development and the fundraising landscape in Ireland.

During the workshop, participants were given an overview of the philanthropic landscape in Ireland, as well as key definitions and theory surrounding fundraising.

Furthermore, the fundraising strategy output was presented in template form. Each organisation will be inputting into this over the ten workshops to develop their own bespoke strategy. As one size does not fit all, the intricacies of the individual organisation’s fundraising strategies will be developed over the remaining workshops.

For more information about the Fundraising Strategy Development Workshop Series, please contact Amy Power, Consultant, on Amy.Power@2into3.com or 01 234 3165.

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Government Announces a More Strategic Sports Policy

2into3 welcome yesterday’s publication of the National Sports Policy by the Department of Transport, Tourism and Sport. A policy ten years in the making, the government has now outlined 57 action areas which touch on most aspects of Irish life. Most importantly, the government has committed to investing €220 million in sport, almost double the spending for 2018. Investment to High Performance will triple to €30 million with a commitment to a multi-year funding cycle from 2019. This milestone was a long time coming and follows in the footsteps of our counterparts in New Zealand and Denmark.

According to Onside, sponsorship spending rose by 12% in the first half of 2018, with sport continuing to dominate sponsorship deals. Huge strides have been taken in sponsorship deals, Aviva’s five-year extensions of the Aviva Stadium Sponsorship, Energia’s deal with Leinster Rugby and Donnybrook Stadium, and Softco’s deal with hockey to name a few. However, the potential of sport to unlock funding supports through philanthropy remains largely untapped. 2into3 welcomes details within the policy that outline a review and possible expansion of the tax code to encourage incentives to donors to give to sport. Recently, Irish Sailing applied for planning permission for a new High Performance HQ in Dun Laoghaire, which will be entirely funded through philanthropic support. This highlights the potential to use philanthropy to provide new opportunities and support for sport.

As outlined in the National Sports Policy, good governance is crucially important for the effective and efficient running of sport. It provides assurance to different stakeholders that sport is in safe hands. The decision to bring sport closer to the charity sector, through the governance code, is a welcome one. 2into3 hope that this can lead to more collaboration between stakeholders in the not-for-profit sector and sport. Stronger governance, through the Charities Regulator, will be a more secured platform when reaching out to stakeholders, donors and making a case for support.

In particular, 2into3 welcome the commitment to make the Sports Capital Programme an annual initiative. The 2017 Sports Capital Programme was a massive success, with over €58 million allocated to local projects and over €4 million for regional projects. A commitment to annual funding will ensure that local sporting infrastructures and improved and maintained, giving more opportunities for people to partake in sporting activities.

In preparation of the 2018 round of the Sports Capital Programme, 2into3 will be hitting the road with Sports for Business with four workshops taking place in Dublin, Cork and Athlone between the 13-16 of August.

For more information on 2into3 and the services it provides in sport, please contact 2into3 Analyst Darren McMahon on 01 234 3127 or email Darren.McMahon@2into3.com.

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Sports Capital 2018 Announced

After a summer of anticipation, the Department of Transport, Tourism and Sport announced the 2018 Sports Capital Programme this morning. The Sports Capital Programme aims to foster an integrated and planned approach to developing sports and physical recreation facilities throughout the country.

Applications will be accepted from Friday September 7th and will close on Friday October 19th. The last chance to register through the online platform OSCAR will be 5pm on Friday October 5th.

Speaking today, Minister Griffin explained that, “In particular, we are introducing some significant changes in our assessment methodology to ensure that we minimise the number of invalid applications. We will also give even greater priority to applications from disadvantaged areas and projects that promote the sharing of sports facilities with other clubs and the wider community.”

2into3 work with sporting bodies and clubs on such projects which best suit their specific situations. In 2017, 2into3 were responsible for assisting four clubs achieve their Sports Capital grant, which totalled €378,000 in allocated funding. We will work on a maximum of 10 applications this year.

To assist clubs with their applications, 2into3 will hit the road with Sports for Business holding Sports Capital Masterclasses in Cork, Athlone and Dublin. For more information click here.

If you are interested with working with 2into3 on a Sports Capital Project or for more information, please contact our experts on the Sports Capital Programme:

Dennis O’Connor, 2into3 Director – 01 234 3184 / Dennis@2into3.com.
Darren McMahon, 2into3 Analyst – 01 234 3127 / Darren.McMahon@2into3.com

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Organisations Strategically Investing More in Legacies

In Q1, 2018 it cost organisations 11cent to raise €1 from Legacies. This finding emerged from the latest 2into3 Quarterly Fundraising Monitor (now called Irish Giving Index).

While this data looks at the overall trend for the sector, each subsector and fundraising method has had a different experience. In Q1, 2018:

Social Services: Decrease of 7%
Health: Decrease of 27%
International: Decrease of 8%
Arts, Culture, Media: Increase of 13%

Throughout previous quarters, some organisations have experienced significant increases in Legacy income. Now, more and more organisations are responding by strategically investing in Legacy giving.

Data is an underutilised resource in nonprofit organisations, but fundraisers can use data to improve their decision making and performance. Relying on previous experience or gut instinct alone will not help you drive results and the wealth of data that your organisation has can help you. More on Irish Giving Index

To find out more about how leveraging insights from the 2into3 Irish Giving Index can inform an evidence-based approach and help your organisation’s decision making, please contact Rob Foley, 2into3 at rob.foley@2into3.com or 086 032 7935.

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Ireland’s Not-For-Profit Graduate Programme Launched

Tomorrw marks the launch of the For Purpose – Ireland’s not-for-profit graduate programme. The For Purpose programme has been designed to identify, mentor and develop the future leaders of the sector. The 12-month programme will connect participating not-for-profit organisations with graduates who want to make a positive impact on society.

For Purpose will offer graduate traineeships across a diverse range of career paths, including fundraising, communications, social care and roles in housing and international development.

Based around the ultimate aim of building a consistent pipeline of talent for the not-for-profit sector, the For Purpose graduate programme will provide participants with an immersive training experience along with one-on-one mentoring, ensuring a grounding in the key skills required to work in the sector.

In 2019, the For Purpose programme will take on its first graduate intake. Following a competitive interview process, successful candidates will be matched with participating organisations to undertake their traineeships on the programme. Throughout the graduate course, trainees can avail of regular mentorship meetings to ensure they are getting the best experience possible out of the programme.

For Purpose is the evolution and enhancement of an existing graduate programme offered by not-for-profit consultancy 2into3. Since 2012, 2into3 has placed 42 graduates into roles with not-for-profit organisations, including Age Action, Focus Ireland, Educate Together and Diabetes Ireland.

Today, over 60% of those graduates are still working within the sector and have risen to management and leadership roles in their respective organisations.

Dennis O’Connor, Founder of the For Purpose Programme said, “Our ambition was to create a cohesive and unified graduate programme that will greatly benefit entry-level trainees with the best career springboard possible. The not-for-profit sector is full of opportunities for graduates who are seeking an impactful career with purpose.”

Adrian McCarthy, Project Manager of the For Purpose Programme said, “We are extremely excited to launch the For Purpose Graduate Programme. It has been designed to provide graduates with the best training experience possible. The long-term sustainability of the not-for-profit sector relies on outstanding graduates and we believe that the For Purpose Graduate Programme will contribute to the development of the sector.”

 

For further information on the For Purpose Graduate Programme please see: www.forpurpose.ie

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The Annual Irish-Not-For-Profit Sector: Fundraising Report Launches Next Week

Next week 2into3 will hold three events around the country to launch the annual Irish Not-for-Profit Sector: Fundraising Performance Report, supported by The Community Foundation for Ireland. This will be the 8th annual report prepared by 2into3, which provides a detailed view of a representative sample of not-for-profit organisations and insights into their activities and experiences, especially in relation to fundraising.

This is the only report of its kind in Ireland that is freely available to the public. Over the last 8 years the report has proved to be a source of support for organisations when planning to increase their philanthropic income serving as an evidence tool for better fundraising.

The details for the events are as follows:

Dublin Launch Event, Wednesday 24th of October: The Law Society of Ireland, Presidents Hall, Blackhall Place:

• Master of Ceremonies: Deirdre Garvey, CEO, The Wheel
• Report Presentation: Amy Power, Consultant 2into3
• Panelists Include:
• Niall O’Sullivan, Fund Development Adviser, The Community Foundation for Ireland
• Lisa-Nicole Dunne, CEO, Children’s Medical Research Foundation
• Diarmaid Ó Corrbuí, CEO, Carmichael Centre for Voluntary Groups
• Eamon Sharkey, Global Head of Fundraising and Marketing, Goal
• Dennis O’Connor, Director, 2into3

Galway Roundtable Event, Thursday 25th of October: COPE Galway, Ballybane Industrial Estate, Galway:

• Chair: Sharon Fitzpatrick, Head of Development, COPE Galway

Cork, Friday 26th of October: SHARE Brother Jerome Kelly Day Care Centre, Sheares Street, Cork:

 

• Chair: Jack Murphy, Chairman of SHARE Student Executive, SHARE Cork

With this report 2into3 aim to stimulate debate, discussion, and reflection, and to motivate civic and private stakeholders to support the efforts of the sector in continuing to enhance fundraising performance.

To register your interest in any of these events please contact Robert White at robert.white@2into3.com

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Legacy Giving Should Become the Norm

Last week was momentous for five Irish Charities following the passing of Elizabeth O’Kelly. Mrs. O’Kelly donated €6 million each to The Irish Cancer Society, The Irish Heart Foundation, The Irish Kidney Association, The Irish Society for Autistic Children and the RNLI. For the Irish Cancer Society, which is one of Ireland’s largest, most prominent charities the gift was the largest the organisation has ever received and represents the income of two annual Dafodil Days.

Despite the generosity of the gift it puts into context the reality of how underdeveloped legacy giving is in Ireland. This is largely due to the to lack of tax incentives surrounding charitable giving. This makes Ireland is one of the few developed economies which caps the incentive. Most countries, including the U.K., set no annual limit for the value of donation by a taxpayer on which the tax paid is reclaimable.

According to 2into3’s Annual Fundraising Performance Report, for legacy donations, the U.K. offers a specific incentive where 10% or more of an estate is donated there is a 4% reduction on the tax paid on the entire estate. In Ireland no such incentive currently exists.

While this bequest is an achievement to be celebrated by very deserving organisations, this type of giving should be the norm, especially considering Ireland’s aging demographic, as the intergenerational transfer of wealth becomes an increasingly relevant issue.

According to the Community Foundation for Ireland’s Legacies for Good report, the prize is too big to ignore! Currently in Ireland, it is estimated that only 0.9% of intergenerational transfer of wealth at death goes to charity compared to 4% in the U.K. If charitable legacies in Ireland were to match the 4% in the U.K. they would be currently generating up to €220 million per annum.

Finally, if these types of gifts are to become the norm, the sector must come together and move towards relationship-based fundraising and be able to articulate their vision and focus on transformative gifts as part of their fundraising strategies!

Dublin

2into3
Huckletree in The Academy,
42 Pearse St,
Dublin 2,
D02 YX88.

Ph: 01 574 0022

Belfast

2into3
Ormeau Baths,
18 Ormeau Ave,
Belfast
BT2 8HS

Ph: (44) 28 9592 1558

Cork

2into3
Republic of Work
12 South Mall
Cork
T12 RD43

Ph: 021 237 9882

Galway

2into3
Portershed
Eyre Square
Galway
H91 HY51

Ph: 091 413 390

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