Ireland’s Not-For-Profit Graduate Programme Launched

Tomorrw marks the launch of the For Purpose – Ireland’s not-for-profit graduate programme. The For Purpose programme has been designed to identify, mentor and develop the future leaders of the sector. The 12-month programme will connect participating not-for-profit organisations with graduates who want to make a positive impact on society.

For Purpose will offer graduate traineeships across a diverse range of career paths, including fundraising, communications, social care and roles in housing and international development.

Based around the ultimate aim of building a consistent pipeline of talent for the not-for-profit sector, the For Purpose graduate programme will provide participants with an immersive training experience along with one-on-one mentoring, ensuring a grounding in the key skills required to work in the sector.

In 2019, the For Purpose programme will take on its first graduate intake. Following a competitive interview process, successful candidates will be matched with participating organisations to undertake their traineeships on the programme. Throughout the graduate course, trainees can avail of regular mentorship meetings to ensure they are getting the best experience possible out of the programme.

For Purpose is the evolution and enhancement of an existing graduate programme offered by not-for-profit consultancy 2into3. Since 2012, 2into3 has placed 42 graduates into roles with not-for-profit organisations, including Age Action, Focus Ireland, Educate Together and Diabetes Ireland.

Today, over 60% of those graduates are still working within the sector and have risen to management and leadership roles in their respective organisations.

Dennis O’Connor, Founder of the For Purpose Programme said, “Our ambition was to create a cohesive and unified graduate programme that will greatly benefit entry-level trainees with the best career springboard possible. The not-for-profit sector is full of opportunities for graduates who are seeking an impactful career with purpose.”

Adrian McCarthy, Project Manager of the For Purpose Programme said, “We are extremely excited to launch the For Purpose Graduate Programme. It has been designed to provide graduates with the best training experience possible. The long-term sustainability of the not-for-profit sector relies on outstanding graduates and we believe that the For Purpose Graduate Programme will contribute to the development of the sector.”


For further information on the For Purpose Graduate Programme please see:

13% rise in senior-management not-for profit opportunities in Q3 2018

Over the past year, the Irish not-for-profit sector has expanded greatly. As the sector has grown, the need for leadership too has grown. 2into3’s Recruitment Monitor for Q3-2018 showed a 13% increase in the number of management roles advertised for the sector compared to Q3-2017. The full report can be found here.

Of note, there has also been a rise in the total number of positions advertised from Q1-Q3, 2018 (300 roles) in comparison to the number of advertised roles from Q1-Q3, 2017 (269). This represents an increase of 12%.

Recent recruitment assignments completed by 2into3 include:

  • Irish Motor Neurone Disease Association, CEO
  • The Care Trust, Director of Lottery Operations and Marketing
  • St. Patrick’s College, Maynooth – Director of Fundraising and Alumni Relations
  • GOAL – Director of People & Organisation Development
  • Merchants Quay Ireland – Day Services’ Manager
  • Drinkaware – CEO
  • CUH Charity – CEO


Current recruitment assignments include:

  • Clanmil Ireland – Finance & Administration Manager
  • Co-operative Housing Ireland – Head of Finance
  • Temple Street Foundation – Director of Fundraising & Communications
  • GOAL – Director of International Programmes
  • Merchants Quay Ireland – Head of Drugs, Homelessness & Health


2into3 supports not-for-profit organisations’ talent acquisition and retention in a range of ways:

For further information on 2into3’s recruitment services, please contact 2into3’s Director, Dennis O’Connor at 01-234-3184 or Michael Walshat 01-234-3131.

The Annual Irish-Not-For-Profit Sector: Fundraising Report Launches Next Week

Next week 2into3 will hold three events around the country to launch the annual Irish Not-for-Profit Sector: Fundraising Performance Report, supported by The Community Foundation for Ireland. This will be the 8th annual report prepared by 2into3, which provides a detailed view of a representative sample of not-for-profit organisations and insights into their activities and experiences, especially in relation to fundraising.

This is the only report of its kind in Ireland that is freely available to the public. Over the last 8 years the report has proved to be a source of support for organisations when planning to increase their philanthropic income serving as an evidence tool for better fundraising.

The details for the events are as follows:

Dublin Launch Event, Wednesday 24th of October: The Law Society of Ireland, Presidents Hall, Blackhall Place:

• Master of Ceremonies: Deirdre Garvey, CEO, The Wheel
• Report Presentation: Amy Power, Consultant 2into3
• Panelists Include:
• Niall O’Sullivan, Fund Development Adviser, The Community Foundation for Ireland
• Lisa-Nicole Dunne, CEO, Children’s Medical Research Foundation
• Diarmaid Ó Corrbuí, CEO, Carmichael Centre for Voluntary Groups
• Eamon Sharkey, Global Head of Fundraising and Marketing, Goal
• Dennis O’Connor, Director, 2into3

Galway Roundtable Event, Thursday 25th of October: COPE Galway, Ballybane Industrial Estate, Galway:

• Chair: Sharon Fitzpatrick, Head of Development, COPE Galway

Cork, Friday 26th of October: SHARE Brother Jerome Kelly Day Care Centre, Sheares Street, Cork:


• Chair: Jack Murphy, Chairman of SHARE Student Executive, SHARE Cork

With this report 2into3 aim to stimulate debate, discussion, and reflection, and to motivate civic and private stakeholders to support the efforts of the sector in continuing to enhance fundraising performance.

To register your interest in any of these events please contact Robert White at

Legacy Giving Should Become the Norm

Last week was momentous for five Irish Charities following the passing of Elizabeth O’Kelly. Mrs. O’Kelly donated €6 million each to The Irish Cancer Society, The Irish Heart Foundation, The Irish Kidney Association, The Irish Society for Autistic Children and the RNLI. For the Irish Cancer Society, which is one of Ireland’s largest, most prominent charities the gift was the largest the organisation has ever received and represents the income of two annual Dafodil Days.

Despite the generosity of the gift it puts into context the reality of how underdeveloped legacy giving is in Ireland. This is largely due to the to lack of tax incentives surrounding charitable giving. This makes Ireland is one of the few developed economies which caps the incentive. Most countries, including the U.K., set no annual limit for the value of donation by a taxpayer on which the tax paid is reclaimable.

According to 2into3’s Annual Fundraising Performance Report, for legacy donations, the U.K. offers a specific incentive where 10% or more of an estate is donated there is a 4% reduction on the tax paid on the entire estate. In Ireland no such incentive currently exists.

While this bequest is an achievement to be celebrated by very deserving organisations, this type of giving should be the norm, especially considering Ireland’s aging demographic, as the intergenerational transfer of wealth becomes an increasingly relevant issue.

According to the Community Foundation for Ireland’s Legacies for Good report, the prize is too big to ignore! Currently in Ireland, it is estimated that only 0.9% of intergenerational transfer of wealth at death goes to charity compared to 4% in the U.K. If charitable legacies in Ireland were to match the 4% in the U.K. they would be currently generating up to €220 million per annum.

Finally, if these types of gifts are to become the norm, the sector must come together and move towards relationship-based fundraising and be able to articulate their vision and focus on transformative gifts as part of their fundraising strategies!

Private Sector Leaders take 28% pay cut to join the Not-for-Profit Sector

So far in 2018, 2into3 has filled 17 management-level roles within the not-for-profit sector. 8 of these assignments saw individuals who were working in the private sector take up a senior level role within the not-for-profit sector at a 28% drop in salary from €126,000 average private sector salary to just over €90,000 in their new role within the not-for-profit sector. Of the 9 managers who transferred within the sector, on average, they saw their salaries rise 10%.

Over the past few years, there has been much written about people in the private sector changing career paths and moving into the not-for-profit sector (Bacchus, 2012; Rawstron, 2016; Kurji, 2017) with the pay differential balanced by job satisfaction and a better work life balance.

Why are private sector managers willing to take a pay cut?

This was one of the first questions posed to candidates when they were screened by 2into3’s recruitment team. Individual answers varied, but were easily collated into one common theme, Purpose. During their time in the private sector, the eight individuals were approaching the peak of their careers, with a few already having done so. Despite their success, they chose to do something that offered a sense of fulfilment and helped them to play a part in changing the world for the better.

Why did 2into3 choose to shortlist private sector leaders and more importantly why were they hired?

The post-recession years have seen the Irish not-for-profit sector growing again (2into3, 2018; 2into3, 2017). As the sector has expanded, there has been an increase in administrative requirements (i.e. need for greater governance and transparency; The Community Foundation of Ireland, 2018).  Not-for-profit organisations are also reshaping themselves so that they can meet increasing demand (Uzonwanne, 2015). Leadership is potentially the most important factor to the future of the not-for-profit sector. The eight candidates who were appointed demonstrated that skills they had were transferable to the sector.

Should not-profit organisations solely seek out private sector candidates in the future?

Of course not. While just under half of roles filled by 2into3 in 2018 (to date) saw private sector leaders transferring more than 50% of appointments saw individuals whom were already within the sector progressing into more senior positions. Some roles require specific a skillset/experience that can only be gained through working within the sector (e.g. service delivery, programme management).

Legacies income increases year-on-year for fourth consecutive quarter

The Q2, 2018 report of the Quarterly Fundraising Monitor found that income from Legacies doubled when compared to Q2, 2017. This is the fourth consecutive report to note a significant increase in legacies.

  • Social Services experienced an increase of 21%
  • Health experienced a 21% decrease year-on-year
  • International experienced a fundraising income increase of 1%
  • Arts, Culture, Media fundraising increased by 1%

The Monitor is the only piece of research of its kind in Ireland and currently has 41 subscribing organisations. For not-for-profits to benefit fully from the research organisations need the most up-to-date and relevant information. 2into3, as well as sector leaders, strongly encourage you to join the monitor for the benefit of the sector.

One subscribing organisation believes that “Boards and CEOs have a responsibility to ensure that fundraising investment is making an appropriate return for the organisation to fulfil its mission. Fundraising teams need to be providing comprehensive investment cases supported by strong fundraising data.  Now more than ever we need to be working together to build trust in the sector and I believe this is an important tool for future sustainability.”

To find out more about how leveraging insights from the 2into3 Quarterly Fundraising Monitor can inform an evidence-based approach and help your organisation’s decision making, please contact Darren McMahon, 2into3 Analyst, at or 01 234 3127.