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The cost to raise €1 in 2017 falls to 25c as income from relationship fundraising methods increase

In 2017 it cost organisations 25cent to raise €1. This finding emerged from the latest 2into3 Quarterly Fundraising Monitor.

While this data looks at the overall trend for the sector, each subsector and fundraising method has had a different experience. In 2017:

Social Services: Increase of 19%
Health: Increase of 1%
International: Increase of 13%
Arts, Culture, Media: Increase of 7%

2017 shows an increased focus on relationship fundraising methods, compared to 2016. For example, in Q4 2017 alone, legacy income doubled compared to Q4 2016.

In 2into3’s Q4 2017 report, retention and attrition figures were benchmarked for the first time in Ireland. The findings focused on overall income and response rates for several channels of cold and warm appeals. Metrics on donor retention and attrition look at an in-depth analysis of Regular/Committed Giving and Direct Marketing appeals. The metrics benchmark all techniques biannually, distinguishing between cold and warm, and identifies the annual conversion rate and life-time value.

Data is an underutilised resource in not-for-profit organisations, but fundraisers can use data to improve their decision making and performance. Relying on previous experience or gut instinct alone will not help you drive results and the wealth of data that your organisation has can help you.

To find out more about how leveraging insights from the 2into3 Quarterly Fundraising Monitor can inform an evidence-based approach and help your organisation’s decision making, please contact Darren McMahon, 2into3 Analyst, at darren.mcmahon@2into3.com or 01 234 3127.

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2into3 Deliver Sports Capital Masterclass for Leinster Rugby

Leinster Rugby and 2into3 recently held a Sports Capital Masterclass on Thursday 30th of May in the Red Cow Moran Hotel. This Masterclass was facilitated by Dennis O’Connor from 2into3, a specialist on the Sports Capital Programme. The event was very well attended, with 24 representatives from 19 Leinster clubs present.

Attendants were given an in-depth look at the Sports Capital landscape, looking at the performance of rugby compared to other sports, while also analysing the performance of Leinster Rugby clubs. Clubs were shown the common pitfalls of Sports Capital applications, while also examining the necessary steps to strengthen a grant proposal. Several myths about the Sports Capital Programme were debunked, giving attendants greater clarity going into the next Sports Capital round. We hope that this will lead to a higher application and success rate for Leinster Rugby clubs in future rounds.

2into3 also provide a 1-2-1 sports capital consulting service where we assist clubs, voluntary and community groups, local authorities, third level colleges, and education and training boards with their application. They assist at every step of the process, helping you understand your targets, improve your scoring and avoid common pitfalls which may lead to invalidity. For more information please contact Darren McMahon at 01 234 3127 or darren.mcmahon@2into3.com.

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Irish Sailing Performance HQ planned for Dun Laoghaire

President Of Irish Sailing Jack Roy speaking at the announcement.

2into3 would like to express its delight with Irish Sailing’s announcement for a new Performance Headquarters, funded entirely by the Irish Sailing Foundation and located on the grounds of the Commissioners of Irish Lights, Dun Laoghaire.

The aim of the Irish Sailing Performance HQ is to house the senior Irish sailing teams and improve both training and educational opportunities for them, thereby creating systematic medal potential.

The Performance HQ will be entirely mobile and will consist of three converted shipping containers which have space for briefings and athlete education, a gym, gear storage and a boat maintenance area. The athlete briefing room can then be shipped directly to international competitions such as the Olympics in Tokyo 2020 and provide a base for our athletes overseas.  Outside there will be a boat park and a pontoon for launching the boats.

The new facility will provide our senior sailing athletes with an improved, multi-dimensional performance environment. Regular events such as the Youth Nationals will continue to be hosted by clubs.

President of Irish Sailing Jack Roy, said “when philanthropic generosity is combined with a passion for Irish sporting success on the world stage we see results – in this instance a Performance HQ that will ensure a bright future for Irish Sailing.”

James O’Callaghan, Irish Sailing Performance Director added “led by Rory Fitzpatrick our Head Coach, the impact of the new Irish Sailing Performance HQ can not be underestimated. We will finally have a place we can call “home”.  The performance environment created will allow for consistent coaching, a base for equipment and our own direct access to the water which all adds up to give our athletes the best opportunities to reach their maximum potential.”

Subject to planning requirements, it is hoped that work will be completed by end of summer 2018.

2into3 has worked closely with Irish Sailing to achieve this milestone through our consulting and recruitment services since 2016.

To learn more about how 2into3 builds capacity of sports organisations please contact 2into3’s Director Dennis O’Connor at Dennis@2into3.com or call 01 234 3184.

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8% Increase in Management Roles in Q1 2018 Compared to Q1 2017

2into3’s Quarterly Recruitment Monitor has shown that there has been an 8% increase in management roles advertised in the not-for-profit sector in Q1 2018 compared to Q1 2017. Fundraising and commercial roles were the most popular in Q1 with finance roles doubling on Q4 2017, while HR roles advertised have also increased. The full report can be found here.

The 2into3 Quarterly Recruitment Monitor tracks trends and provides insight on management level recruitment in the not-for-profit sector on a quarterly basis.

Recent recruitment assignments completed by 2into3 include;

  • The Camoige Association – Commercial Manager (Maternity Cover)
  • Co-operative Housing Ireland – Policy and Communications Manager
  • Cork Simon Community – Regional Manager – Corporate Partnerships
  • St. Patrick’s Festival – Development Manager
  • COPE Galway – Manager – Domestic Violence Unit

Current recruitment assignments include;

  • ChildFund Ireland – CEO
  • Merchants Quay Ireland – CEO
  • Social Services Organisation – HR Manager
  • Co-operative Housing – Head of Development
  • GOAL – Head of Global Fundraising and Marketing

2into3 can support not-for-profit organisations talent acquisition and retention in a range of ways, including:

  • Recruitment Services
  • Talent Management
  • The 2into3 Not-for-Profit Graduate Programme

For further information on 2into3’s recruitment services and talent strategy development process please feel free to contact 2into3 Director Dennis O’Connor at Dennis@2into3.com/ 01 2343184 or 2into3 Recruitment Coordinator Adrian McCarthy at Adrian.mccarthy@2into3.com/ 01 2343135.

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2into3 Securing Sports Capital Funding for Sports Clubs

2into3 are delighted to have assisted 4 of our clients in the 2017 Sport Capital Programme Grant round. Since 2014, 2into3’s consulting practice has assisted clubs across a range of sports to secure funding.

The capital projects that 2into3 assisted in secure funding for are;

YMCA Hockey Club: in association with Wesley College: Awarded €150,000 towards resurfacing of the main hockey pitch at Wesley College, Ballinteer, Co Dublin.
Loreto Hockey Club: in association with Loreto High School Beaufort awarded €150,000 towards resurfacing of the hockey pitch at Loreto High School, Rathfarnham, Co Dublin.
Fr. Mathew’s Basketball Club, Cork: Awarded €59,000 towards provision of two portable basketball courts.
Monkstown Hockey Club: In association with Rathdown School awarded €19,000 towards provision of Hockey Goals and renewal of fencing.

The State, via the Department of Transport, Tourism and Sports, uses the National Lottery Funds to support capital investment by both National Governing Bodies and Sports Clubs through the Sports Capital Programme. A call for funding is usually made each year and funds are allocated by County. The 2017 round of the Programme closed for applications on the 24th February 2017 and by that date a record number of 2,320 applications were received. €56m was then allocated to over 1,700 different sporting projects. Just over 1 in 5 applications were deemed invalid (21%) with many applications falling down on avoidable issues.

2into3’s consulting practice can assist your sporting organisation in securing these grants through the following model:

 

In addition to working on a 1-2-1 basis with clubs 2into3 also work with National Governing Bodies. To help inform clubs on the Sport Capital application process 2into3 have developed a Sports Capital Masterclass. 2into3 have recently delivered a Sports Capital Grant Masterclass and Fundraising Masterclass to member clubs of Cricket Leinster, a partner organisation of 2into3.

Attendants were given an in-depth look at the Sports Capital landscape, looking at the performance of cricket compared to other sports, while also analysing the performance of Cricket Leinster clubs. Clubs were shown the common pitfalls of Sports Capital applications, while also examining the necessary steps to strengthen a grant proposal. As part of the Fundraising Masterclass participants were then provided with an in-depth look at the private investment landscape, looking at the role of philanthropy and sponsorship in the sport sector.

If your organisation is considering applying for a grant in the next Sport Capital Programme funding round (2018) and you would like to learn about how 2into3’s expertise can help, please click here or feel free to contact Dennis O’Connor directly via dennis@2into3.com or on 01 234 3184.

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Fundraised Income up 30% Year-on-Year for Q3 2017

In Quarter 3, 2017 fundraised income increased by 30% over Quarter 3, 2016 on a year-on-year basis driven by Major Gifts and Emergency Direct Marketing Appeals. These findings emerged from the latest 2into3 Quarterly Fundraising Monitor.

While this data looks at the overall trend for the sector, each subsector and fundraising method has had a different experience, especially when accounting for seasonal trends.

  • Social Services experienced an increase of 26%
  • Health experienced a 13% decrease year-on-year
  • International experienced a fundraising income increased by 17%
  • Arts, Culture, Media fundraising fell by 15%

Data is an underutilised resource in not-for-profit organisations, but fundraisers can use data to improve their decision making and performance. Relying on previous experience or gut instinct alone will not help you drive results and the wealth of data that your organisation has, can help you.

The 2into3 Quarterly Fundraising Monitor provides invaluable information and insights that will help you make more evidence informed decisions. Metrics on donor retention and attrition look at an in-depth analysis of Regular/Committed Giving and Direct Marketing appeals. The metrics will benchmark all techniques biannually, distinguishing between cold and warm, and will then look at the annual conversion rate and life-time value.

If you feel that your organisation’s fundraising performance is not in line with these sectoral averages, we would love to talk.

Contact 2into3 Research team member, Darren McMahon directly at Darren.mcmahon@2into3.com or on 01 234 3127 to find out more about how leveraging insights from the 2into3 Quarterly Fundraising Monitor can inform an evidence-based approach and help your organisation’s decision making.

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2into3 Partners in Sport – Cricket Leinster Fundraising Masterclass

Cricket Leinster held a Fundraising Masterclass last Wednesday 22nd of February in the Talbot Hotel Stillorgan. This masterclass was facilitated by 2into3 Consultant Amy Power, a specialist on fundraising strategy development. The event was very well attended, with over 20 representatives from 13 Cricket Leinster clubs present.

The masterclass was opened by Paul O’Sullivan, CEO of Clann Credo, a not-for-profit organisation that provides community loan finance at affordable interest and repayment rates to community groups and sports clubs. Recently, Clann Credo announced a €10 million community sports fund to help community groups access sports grants and funding by providing them with community loan finance. Clann Credo do not require person guarantees for loans, while also not penalising early repayment. You can read more about Clann Credo here.

Participants were then provided with an in-depth look at the private investment landscape, looking at the role of philanthropy and sponsorship in the sport sector. The theory behind best practice was initially explained before clubs were shown what they can do for themselves. This included applying for Section 235 status. Under Section 235, approved sporting bodies can apply for tax relief on donations for approved capital projects. The masterclass also covered ways of building relationship-based fundraising. Participants worked on ways of building a fundraising strategy, setting goals and knowing your member base. Almost every club highlighted youth development, subs collection and the acquisition of new equipment as priorities going forward. Issues around these points included lack of a suitable database, possible donor fatigue and limited finances resulting in short term year-to-year ambitions. Clubs were urged to look consider the following when approaching these issues, use events as a means of networking for new volunteers and potential donors, developing an adequate fundraising mix, using a dedicated database to contact past members and to be ambitious in developing long-term targets for the club.

Feedback of the event has been very positive, and will no doubt help Cricket Leinster clubs prioritise their fundraising strategies in the coming weeks and months.

Furthermore, Leinster Cricket is partnering with 2into3 to assist Clubs secure funding under future sports capital rounds.

If your organisation you would like to learn about how 2into3’s expertise can help in the funding of sport via Fundraising Masterclasses please feel free to contact 2into3 Consultant Amy Power via Amy.power@2into3.com or on 01 234 3165.

Dublin

2into3

Huckletree in The Academy,

42 Pearse St,

Dublin 2,

D02 YX88.

Ph: 01 574 0022

Belfast

2into3

Ormeau Baths,

18 Ormeau Ave,

Belfast

BT2 8HS

Ph: 01 574 0022

Cork

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Republic of Work

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Cork

T12 RD43

Ph: 01 574 0022

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Eyre Square

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H91 HY51

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Newry

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Newry

BT34 1DF

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