In Quarter 3, 2017 fundraised income increased by 30% over Quarter 3, 2016 on a year-on-year basis driven by Major Gifts and Emergency Direct Marketing Appeals. These findings emerged from the latest 2into3 Quarterly Fundraising Monitor.
While this data looks at the overall trend for the sector, each subsector and fundraising method has had a different experience, especially when accounting for seasonal trends.
- Social Services experienced an increase of 26%
- Health experienced a 13% decrease year-on-year
- International experienced a fundraising income increased by 17%
- Arts, Culture, Media fundraising fell by 15%
Data is an underutilised resource in not-for-profit organisations, but fundraisers can use data to improve their decision making and performance. Relying on previous experience or gut instinct alone will not help you drive results and the wealth of data that your organisation has, can help you.
The 2into3 Quarterly Fundraising Monitor provides invaluable information and insights that will help you make more evidence informed decisions. Metrics on donor retention and attrition look at an in-depth analysis of Regular/Committed Giving and Direct Marketing appeals. The metrics will benchmark all techniques biannually, distinguishing between cold and warm, and will then look at the annual conversion rate and life-time value.
If you feel that your organisation’s fundraising performance is not in line with these sectoral averages, we would love to talk.
Contact 2into3 Research team member, Darren McMahon directly at Darren.firstname.lastname@example.org or on 01 234 3127 to find out more about how leveraging insights from the 2into3 Quarterly Fundraising Monitor can inform an evidence-based approach and help your organisation’s decision making.