Strategic Plan for your sports organisation

4 Ways Your Sports Organisation Could Benefit from a Strategic Plan

The foundation of success for any sports team lies in having a clear game plan. This plan leverages the strengths of players and provides a direction for the team’s efforts on the field. Just as a game plan is an important step in guiding a team towards victory, developing a Strategic Plan helps sports organisations to achieve their goals.

Whether you are volunteer-led local club, a Local Sports Partnership, a National Governing Body, let’s look at 4 ways your organisation could benefit from a Strategic Plan.


1. Prioritisation of resources

Ever find yourself wishing there were more hours in the day, volunteers by the pitch, or funds in the coffers? It is essential that the energy of your staff and volunteers, as well as your finite resources, are directed in the best way. Identifying your top priorities in your Strategic Plan means that all efforts can be orientated in the right direction.


2. Unify your organisation

Developing and implementing a Strategic Plan is a collective endeavour, and an opportunity to bring together everyone in your organisation, to work on your organisation.

By consulting your players, members, volunteers and staff in the strategic planning process – asking them for their feedback, suggestions and inputs – will not only make sure that your Strategic Plan is relevant but will also help to build common ownership when it comes to delivery. And when everyone understands your organisation’s direction and their particular role in contributing towards that, it fosters collaboration and motivation.


3. Being grant-ready

A Strategic Plan ensures you have all your ducks in a row so that when a grant becomes available, you aren’t scrambling to react. It clearly outlines your organisation’s mission, goals, and the specific steps you’ll take to achieve them –  which is exactly what grant committees are looking for. Being proactive and prepared makes it easier to stand out in an increasingly competitive world of grants.

It also prevents against your organisation being distracted by or wasting time and effort applying for grants that don’t meet your strategic aims or resource requirements.


4. You never know who’s watching

By laying out the vision and ambitions in your Strategic Plan to all your stakeholders and to external audiences via your website, you open up the opportunity for potential collaborators and funders to recognise potential areas of synergy, innovation and partnership – and to maybe even approach you with an offer that you could never had dreamed of.

From our experience, some of the most exciting collaborations have come from the least likely of places – but they all started with a bolt of inspiration and your Strategic Plan could provide just that.


Find out more

2into3 has deep experience in developing Strategic Plans with sports organisations across Ireland. If you’re interested in learning more about how a Strategic Plan could benefit your sports organisation, please reach out to our Director of Advisory Services