4 Ways to Make Your Fundraising More Sustainable

Fundraising is an essential component for nonprofit organisations to achieve their mission and sustain operations. However, it can be challenging to create a fundraising strategy that is sustainable and effective over the long term.

Here are 4 ways your nonprofit can make your fundraising efforts more sustainable:

 

1. Leverage Digital Methods of Fundraising

Most organisations are aware of the benefits of using digital methods of fundraising, as opposed to traditional promotional methods. However, many organisations are not making use of digital communications and marketing techniques in their full capacity. Leveraging digital methods of fundraising includes using social media, email campaigns, webinars, SEO and online newsletters to achieve successful fundraising results. Ensuring that you’re investing in digital marketing for your fundraising efforts in a strategic manner will make your fundraising more sustainable in the long-run.

2. Focus on Donor Retention

Whilst acquiring new donors is important, retaining existing donors is crucial for sustainable fundraising. Donor retention efforts not only save resources, but also contribute to long-term relationships and support. Collaborate with your communications team to ensure personalised communication, donor appreciation events, and other updates are circulated on a regular basis. By cultivating strong relationships with your donors and demonstrating the value of their support, you can increase donor loyalty and retention rates.

3. Diversify Your Revenue Streams

Another effective way to ensure sustainability in your fundraising is to diversify revenue streams. Relying solely on one source of funding, such as grants or individual donations, can make your organisation vulnerable to funding fluctuations or changes in donor priorities. Explore alternative revenue sources such as corporate partnerships, earned income streams, and fundraising events. By diversifying your revenue streams, you can create a stable financial foundation for your organisation.

4. Partner with Sustainable Businesses

In addition to our previous point, as part of diversifying your fundraising strategy, consider partnering with a business who compliments your organisation. Consumer preferences have changed, and pressure for businesses to act sustainably has increased. Therefore, many businesses are fine-tuning their ESG strategy and are seeking a nonprofit to partner with. Collaborating with companies that align with your mission, vision and values can make for a mutually beneficial partnership that is sustained in the long-run. For more information on developing a Corporate Partnership, click here.

 

Get in Touch

If your organisation is interested in developing a more sustainable funding model, or if you would like to discuss the recommendations in this blog, contact our Head of Fundraising Advisory Practice, Rob Foley on 086 032 7935. For more information on our range of fundraising services, visit our webpage.