Relationship based Fundraising 2into3

Why consider Relationship based Fundraising?

Relationship based Fundraising 2into3

During our recent Giving Ireland fundraising webinars, some interesting common themes emerged across the various nonprofit sectors. This included relationship based fundraising, how to diversify income and how to use data better to improve fundraising returns. We have seen the recent successes that relationship based fundraising has delivered to many nonprofits in Ireland.

What is Relationship based Fundraising?

Relationship based fundraising incorporates many fundraising methods including Major Gifts, Trusts & Foundations, Legacies and Corporate Donations. Developing a long term relationship with a donor or company takes time. It’s not a fundraising income stream that can be activated instantly but the rewards to your organisation will far outweigh the required inputs if executed properly.

Why use Relationship based Fundraising?

Successful fundraising performance relies more and more on relationship based fundraising methods. They can untap a stream of income that can secure the future growth of your organisation and help it weather any unpredictable future events. It can evolve into a mutually beneficial relationship for both funder and nonprofit, based on clear expectations, continuous communication, mission alignment, respect and ultimately trust.


How to cultivate a meaningful relationship with donors?

Consider how your organisation will develop its donor-based relationships with the following:

  • Who will you target and at what level?

Begin by looking inside your organisation. Identify current and past donors as well as those of high-net worth known to key stakeholders. Research on trusts/foundations is also vital as some will support specific projects and causes which may rule out your organisation.

  • Do you have the organisational culture and the right person to make the ask?

Major gift fundraising involves a high-level skill-set and dedication. A full time major gift fundraiser can manage a maximum of 100 relationships, 50 might be a more realistic number in more advanced stages of cultivation.  Executive and Board engagement in donor cultivation and making the ‘ask’ is often required.

  • How to build relationships with funders? Do you have a strong case for support?

Major donors and trusts/foundations want to make a demonstrable impact to an organisation. Building a compelling case for support educates prospective donors and motivates them to support your  organisation’s ambitions.

  • Can you invest the time?

Developing relationships takes time. Securing a major gift can take up to 3 years and typically involves multiple meetings. Building a connection and network of trusts/foundations and applying to each with a tailored submission is key. It all takes time but after an initial lag a flow of income should begin to emerge from all the hard work!


Taking the Next step:

Is your organisation ready to engage in these fundraising methods? Feel free to contact Rob Foley at or +353 21 237 9882



Irish Giving Index Webinar

Data-driven fundraising decisions | Findings from Irish Giving Index 2021

Join our Irish Giving Index Webinar

Interested in learning more about fundraising in the nonprofit sector? Join us on Wednesday 15th December at 10am to delve into our Irish Giving Index findings from 2021. Carol Casey, Head of Fundraising & Communications at Merchants Quay Ireland, will be joining us to explain how they use the Irish Giving Index to support fundraising decisions.

Merchants Quay Ireland is an Irish homeless charity who provide vital services to people who are homeless, hungry and in addiction. Their mission is to offer people dealing with homelessness and addiction in Ireland, accessible, high quality and effective services, which meet their complex needs in a non-judgemental and compassionate way.

In this webinar, we will share a selection of the subscribers’ only based findings from Irish Giving Index.  See how your organisation’s fundraising measured up to its peers this year, and how you can use your data to join in the movement to improve transparency, dialogue and collaboration in the nonprofit sector. This webinar will cover data-driven findings extracted from the full Irish Giving Index report, which looks at data on fundraising from January up to September 2021. During our recent fundraising webinars, some interesting common themes emerged across most sectors. These included how to diversify income, relationship based fundraising and how to make data work better to improve fundraising returns.

Irish Giving Index

The Irish Giving Index is the only Irish nonprofit sector tool which tracks and analyses the fundraising landscape. This enables you to benchmark your fundraising performance against your relevant subsector and against organisations of the same fundraised income. The Irish Giving Index provides reliable and evidence-based updates on trends across a variety of fundraising metrics, with the objective of helping your organisation make well-informed decisions. Understanding the drivers of these trends enables fundraising teams to develop longer-term effective fundraising plans.

Register to our webinar on Wed 15th December at 10am.

For more information on the Irish Giving Index, visit our website or contact


Giving Ireland 2021 report 2into3

Growth in Giving continues for Irish Nonprofit Sector 2019 – Giving Ireland Report



Thanks for attending our ‘Giving Ireland 2021 – Analysis and Insights on Funding of the Nonprofit Sector in 2019’ launch event. Our research indicates some interesting findings from 2019:

  • Fundraised income increased 5%, rising for the 10th consecutive year
  • Ireland’s per capita giving is €362 compared to €324 in the U.K. and €359 in N.Z.
  • Organisations declared more information on funding than in previous years
  • Average cost to raise €1 in 2019 was 28 cent, a slight decline vs 2018


Giving Ireland Webinar


A warm thank you to all of our panelists for their contributions during today’s webinar, including Deirdre Garvey, CEO of The Wheel who was our MC, Denise Charlton, CEO of The Community Foundation for Ireland, Michael Duggan, CxO Industry Advisor with, Sinéad Price and Rachel Murphy, Directors of Fundraising with Pieta House and Prof. Vincent Cunnane, President of Technological University of the Shannon.

During the webinar, Rebecca Droop, Analyst with 2into3, outlined the findings from 2019, including the investment income by subsector and fundraised income. Furthermore, Rebecca outlined Ireland’s giving landscape on an international basis.

Our panelists spoke individually covering a range of topics from funding, role of Government policy and benefits of sharing data and learnings across the sector.


Key Findings Giving Ireland Report 2into3


Giving Ireland Report

Giving Ireland  is a collaboration between 2into3 and Philanthropy Ireland. It gives a detailed analysis and insights on Funding of the Nonprofit Sector in 2019.

The report reveals the total fundraised income from private sources in 2019, the fundraising performance and mix of the sector year on year and the cost of fundraising by method. State funding accounted for 63% of the sector’s total income in 2019. It uses a representative sample of nonprofit organisations to chart philanthropic income trends in Ireland.

The report estimates Ireland’s charitable giving to be at €1.78 billion in 2019, with Irish people giving an average of €362 annually, forming 0.5% of Ireland’s GDP. For more details on these figures, download the report here. The Giving Ireland Report is supported by The Community Foundation of Ireland,, Quilter Cheviot and Ecclesiastical Insurance.


Dennis O’Connor, 2into3 Director states, “Perhaps it is time now to look at giving levels more in terms of Ireland’s giving capacity in GNI (Gross National Income) and/or GDP (Gross Domestic Product) terms and less in terms of per capita, as our economy is now in a different place. GDP captures what our multi-national sector is contributing, and we see what this brings in terms of corporate tax income. Our entrepreneurial culture has advanced, wealth levels are rising.”

Éilis Murray, Philanthropy Ireland CEO and one of our panelists during the Giving Ireland webinar, states, As advocates of strategic, planned giving, we note the increases in major gifts, trust and foundation giving, and legacy giving is positive. They are also identified as the most cost-effective methods tending to have a higher-than-average gift level. The opportunity to advance this is through development of Policy for Philanthropy which government has committed to.”


Download the report here.


If you would like more details on the findings of the report, feel free to contact

Giving Ireland 2021 report 2into3

Register now for your subsector’s webinar on funding – Giving Ireland 2021

The Giving Ireland 2021 report launched last week, indicates several subsectors of the nonprofit sector saw an increase in fundraised income in 2019. Total Giving in Ireland was €1.78 billion, as a percentage of GDP (Gross Domestic Product), that equates to 0.5% GDP, for that period.


When compared to the UK, if the Irish nonprofit sector fulfilled its potential in attracting sources of philanthropic support to a similar level as the UK (their GDP rate is 0.84%), Irish overall Giving could increase to approx. €2.99 billion. How can we close this gap?


In these subsector specific webinars we will look in more detail at the funding of each subsector, its trends relative to other subsectors and discuss the impact of Covid (2019 is the last full year of pre-covid stats, so it’s the baseline for comparison when assessing Covid’s impact).


Register for your subsector webinar:

Health – Tues 2nd Nov 10am

Social Services – Wed 3rd Nov 10am

International Development – Thurs 4th Nov 10am

Education & Research – Tues 9th Nov 11am

Arts, Culture & Media – Wed 10th Nov 10am

Sport & Recreation – Thurs 11th Nov 10am

Religion – Tues 16th Nov 11am

Philanthropy – Wed 17th Nov 10am

Environment – Thurs 18th Nov 10am


Kindly supported by The Community Foundation for Ireland,, Quilter Cheviot, Ecclesiastical Insurance.


Giving Ireland is a joint collaboration between 2into3 and Philanthropy Ireland. The Giving Ireland Report 2021 – Analysis and Insights on Funding of the Nonprofit Sector in 2019.

2into3 300th Customer

2into3 are Celebrating our 300th Customer

2into3 are delighted to announce that we are celebrating our 300th customer. After 15 years in business, across 3 offices in Dublin, Belfast & Cork, we continue with our mission, to help transform nonprofits throughout Ireland. As a team we are thrilled to arrive at this important milestone. We work with some truly fantastic organisations, who undertake amazing work for the people of Ireland.

2into3 300th Customer

“We are delighted to be developing a strategic plan for County Kildare LEADER Partnership, our 300th customer. Kildare LEADER delivers rural, enterprise, social inclusion and community initiatives in the county of Kildare.” – Dennis O’Connor, Director, 2into3.

How Nonprofit organisations benefit from a strategic plan:

  • Gives a clear sense of direction
  • Identifies priorities and aids clear decision making.
  • It’s a living document, which is owned by the people of your organisation. Therefore, motivating your employees with a sense of purpose
  • Enables your organisation to be proactive, rather than reactive.


Special word of thanks to all our customers, who partner with us on some of the most impactful and strategic projects in their organisation’s history. It has been a privilege and a pleasure to share insights, learnings and feedback to help add capacity and grow the potential of each and every one of these organisations.

If your nonprofit would like to develop a strategic plan, or avail of our consulting, recruitment or research services, please contact

About County Kildare LEADER Partnership

County Kildare LEADER Partnership is one of over fifty local development companies in Ireland. They are a nonprofit Local Development Company that has been operational since January 2009 and is the result of an amalgamation of a number of organisations and their activities including KELT, the Kildare Community Partnership (KCP) and the County Kildare based section of OAK Partnership.

County Kildare LEADER Partnership is now continuing this work through the Rural Development Programme (LEADER), the Social Inclusion Community Activation Programme (SICAP) and other supporting programmes in empowering local communities to improve their quality of life.


Join us for the launch of Giving Ireland 2021 report

Giving Ireland 2021

2into3 and Philanthropy Ireland warmly invite you to the launch of Giving Ireland 2021 – Analysis and Insights on Funding of the Nonprofit Sector in 2019. Kindly supported by The Community Foundation of Ireland,, Quilter Cheviot and Ecclesiastical Insurance. 


Joining our panel will be: 

Deirdre Garvey, CEO of The Wheel, who will MC the event 

Denise Charlton, CEO of The Community Foundation of Ireland 

Sinead Price and Rachel Murphy, Directors of Fundraising with Pieta House 

Prof. Vincent Cunnane, President Technological University of the Shannon 


Details: Wed 20th Oct at 11am 

This will be a virtual event, via a zoom webinar. Register for Webinar here. 

All who register will receive a copy of the report and a recording of the webinar event. 


The report will examine the total fundraised income from philanthropic sources in 2019, changes from 2018, the fundraising performance of the sector, the fundraising mix in 2019, the cost of fundraising by method and international comparisons. At the launch event, commentary will include impact of Covid on fundraised income in past 12 -18 months. 


If you have any questions about the event, please do not hesitate to contact 


Depending on your email spam filters, you may need to check your junk folder for the email with your zoom login details, once you have registered. 


About Giving Ireland 

The Giving Ireland 2021 Report gives a detailed analysis and insights on Funding of the Nonprofit Sector in 2019. Formerly known as “The Irish Not-for-Profit Sector: Fundraising Performance Report”, the Giving Ireland Report, builds a year-on-year performance insight into fundraising by the nonprofit sector in Ireland. It used a representative sample of nonprofit organisations to chart philanthropic income trends in Ireland. 

Giving Ireland is kindly supported by The Community Foundation,, Quilter Cheviot and Ecclesiastical Insurance. 


About 2into3 

2into3 works with mission-driven organisations to build capacity, so that they can have a transformative impact on society in Ireland and the world. 


About Philanthropy Ireland 

Philanthropy Ireland promotes the development of Philanthropy and good giving practice in Ireland and aims to maximise the impact of giving, making real and lasting change for the benefit of our society. 

Thanks for Attending our Q1 2021 Irish Giving Index Webinar

Thanks to everyone who attended our webinar, How effective was your Fundraising Performance in Q1 2021? Insights from Irish Giving Index Q1 2021 report’ on Thursday 16th September. We had a fantastic session with John Fleming, CEO of St. John of God’s Foundation.

About the Irish Giving Index

The Irish Giving Index is the only Irish nonprofit sector tool which tracks and analyses the fundraising landscape. This enables organisations to benchmark fundraising performance against relevant subsectors. 

As a subscriber, you will understand the driving factors behind the changes in fundraising. One benefit of subscribing is that the index can help you make decisions at senior level and can also enable sector-wide solutions for fundraising in the nonprofit sector.

Dennis O’Connor and Rebecca Droop explained the increase in fundraised income and the insights within each subsector- including health, social services and international. The attendees also engaged in several polls, so we could gain an idea of our attendees’ nonprofit backgrounds and fundraised income.

John Fleming, CEO, St. John of God Foundation

A huge thanks to John Fleming, CEO of St. John of God Foundation, who joined the webinar to discuss how he uses the Irish Giving Index to support his fundraising strategies. Since 1960, St. John of God Foundation have been dedicated to raising funds to enrich the quality of life for those living with intellectual disabilities and mental health challenges.  

John uses the Irish Giving Index to ensure his team are meeting their fundraising ratio. He described the index as a, “straightforward graphic that can back up my fundraising plans” as they decide which strategies are the best value for money.

Subscribe to the Irish Giving Index

If you are interested in subscribing to our Irish Giving Index, please contact Dennis O’Connor or Rebecca Droop. If you would like to find out more about the Irish Giving Index, please visit our website.

If anyone is interested in watching the webinar, click here.

Irish Giving Index How effective is your fundraising

Irish Giving Index Webinar Q1 2021

2into3 invites you to join, How effective was your Fundraising Performance in Q1 2021? Insights from Irish Giving Index Q1 2021 report’ on Thursday 16th September 2021 at 11am, where we will look at the key changes in fundraising trends in Q1 2021. Understanding these trends will enable your team to develop longer-term effective fundraising plans for your organisation.

The content of the webinar is based on validated research from Irish Giving Index report for Q1 2021. This webinar will include a Q&A session with our consultants and interactive polls throughout.

John Fleming, Chief Executive Officer at St. John of God Foundation, will be joining us during the webinar. St. John of God Foundation are dedicated to raising funds to enrich the quality of life for those in our community living with intellectual disabilities and mental health challenges. John Fleming will explain how the fundraising team in St. John of God Foundation use the insights from Irish Giving Index to enhance their fundraising strategies and activities.

If you are interested in finding out more, Register for Irish Giving Index webinar on Thursday 16th Sept at 11am to get a snapshot of the latest findings and how you can use the Index to invest in the future of your organisation. All those who register will receive a copy of the webinar recording, 24 hours later, in case the time of the event does not suit.

Did you know:

  • Fundraised Income in ROI increased by 16% year-on-year.
  • Fundraising mix of organisations shifted, with significant growth seen in Trusts & Foundations.
  • DM Marketing Appeals/Campaigns were the most expensive fundraising method of Q1, 2021, costing 0.45 for every euro raised, when compared to same quarter in 2020.

(source: Irish Giving Index Q1 2021)

For more information on our Irish Giving Index, visit here. We hope to see many of you in attendance on Thursday 16th September. For further information on our findings, contact Dennis O’Connor.

sports capital grant 2into3

Increased Investment in Sports Equipment

The much anticipated Sports Capital and Equipment Programme announced the equipment grant allocations on Friday 6th August and there was an unprecedented level of investment in grass roots sports clubs of all descriptions. The announcements came in 3 different tranches:

  1. Local – individual sports clubs & voluntary organisations
  2. Regional – a provincial/ county based organisation
  3. NGB – national sporting organisations

Speaking at the announcement of the grants Minister Martin stated that “Priority was given to projects that will increase participation, that are located in areas with higher levels of socio-economic disadvantage and to organisations that did not receive significant funding under the Programme previously”.

Local Club Allocations

There were a total of 692 successful club applications, an increase of 275 on the previous funding round, with 76% of all local club applications successful in attracting funds of €13,029,177, an increase of over €4.5million on the 2018 allocations.

As we focus on the local applications, the top 10 sports local allocations has changed to represent the emergence of new outdoor sports in the country, in particular water sports, which has achieved international success in the Olympics.

sports capital grant allocations 2into3
The importance of multi-sport centres remains vital to participation levels of all abilities and in all areas. Minister Martin states, “funding is being allocated to the clubs, schools and organisations which are striving to serve all of the community and especially those groups where there are traditionally lower participation levels”.

Analysing these amounts via county shows a different spread than in 2018 allocations, as Dublin comes top with almost a threefold investment in local clubs. The overall allocation has increased for other major cities, such as Cork and Galway. In addition, the makeup of the top 5 has one new contender, with Meath being successful in attracting almost €550k. Whereas comparatively, in 2018, they were the 25th in allocations and received €52,617.

sports capital grant allocations 2into3

Furthermore, it is also important to look at per capita amount allocated, to ascertain which county has increased or decreased their share of funds. As you can see from the diagram below, Kerry and Westmeath have increased whereas Donegal, Galway and Waterford have decreased.

sports capital grant 2into3

National and Regional Allocations

In previous allocations, the distinction was local or regional. However, in this round, the regional is divided further between regional organisations, such as local authorities, education bodies or NGBs who are the sport’s national governing bodies.

The National Governing Bodies continue to invest in equipment for their sports clubs with a total €2,167,961 allocated to 44 NGBs, which represents 78% of what they applied for. There is a new player in the Top 10 list of allocations, The ROI Snooker and Billiards Association were 100% successful in attracting funds to equip their new National HQ Training Academy in Co Laois.

sports capital grants 2into3

There is a €1.4 million allocation for projects which have regional significance across 22 counties and the top 5 counties are Kildare, Dublin, Roscommon, Cork and Kerry.

sports capital grant 2into3


The regional allocations by sport also show a different picture than the club allocations, which looks at more traditional sporting activities across Ireland.

sports capital grants 2into3

In conclusion, the 2021 Equipment Allocations show a sustained investment programme in the sporting landscape across Ireland for all abilities and interests. Whether it’s training for Olympic success or aiming to improve club members sporting activity, this investment will boost these sporting ambitions. It also shows support for sporting volunteers at the grass roots level, with additional equipment to help participants reach their goals.

If you would like to discuss these findings further, contact Patricia Keenan on (+44) 28 9592 1558, or by mobile on (+353) 86 065 7935. For more information on our Sports Capital Grant Applications, click here.

Patricia Keenan 2into3 consultant thumbnail

2into3 Partnership with NI Sports Forum

Senior consultant, Patricia Keenan, met with our partners, NI Sports Forum, to discuss how sports clubs can benefit from 2into3’s services. We work with schools, community groups, voluntary groups, and National Governing Bodies (NGBs) to help maximise their potential. Additionally, 2into3 also advise clubs on how to develop their strategies, fundraising, sponsorships and communications.

The Northern Ireland Sports Forum was originally established in 1955 as the Northern Ireland Council of Physical Recreation, and in 1997, was renamed the Northern Ireland Sports Forum. They exist to promote amateur sport and physical recreation, which results in improved physical and mental health.

Our partnership with NI Sports Forum is crucial, as we deliver webinars in conjunction with their organisation, focusing on inclusivity, gender, mental health, and much more. As the NI Sports Forum act as the, “Independent Voice of Voluntary Sport in Northern Ireland”, 2into3 also acknowledge a variety of sports and aim to assist voluntary sporting organisations to reach their full potential.

Patricia outlines how several clubs operate on an annual basis, but do not have a strategic plan for their long-term goals. Patricia discusses how having a long-term view is crucial for club development. At 2into3, we advise that each committee should be continuously proactive in every aspect of their sporting organisation. Clubs and sports organisations are communities of people, and are encouraged to actively seek development in all aspects of their club.



As Patricia describes during the video, we recently worked with a National Governing Body (NGB). Initially, they wanted to achieve additional equipment and we aimed to provide advice on equipment grants. Instead, we evaluated their overall organisation, to gain a better sense of their long-term goals. On evaluation, it was evident that their national centre was no longer fit for purpose. Their initial equipment grants developed into seeking large-scale funding. Now, they’re in the process of developing a plan for a €2 million national training centre. 2into3 has transformed this nonprofit to reach their full potential. What may have started as a small goal for an NGB, has now turned into a huge development project and asset to their organisation.

For more information, visit here, or contact Patricia Keenan.