LEADER programme funding 2022 2into3

€180m LEADER Programme for Rural Development

The Department of Rural and Community Development has announced the details of the €180 million LEADER Programme for 2023-2027. This funding is available for a range of organisations, including Sports Clubs and Community Groups, Voluntary Organisations, and Local Partnerships. 

The LEADER programme is administered at a local level by 29 local action groups, which contain local representatives from the community, public and private sector. Each group is responsible for selecting and awarding LEADER funding to projects within their geographical area.


LEADER Funding is available for the following projects

  • Rural Tourism & Recreation 
  • Projects which have the potential to make the area more attractive for local, national and foreign visitors 
  • Rural Infrastructure  
  • Projects to promote attractive places to visit, live and do business in, through coordination of integrated approaches that build on the economic strengths and infrastructure of the area whilst addressing the key challenges for business, community and recreation 
  • Accessible Services  
  • Improving access to basic services for people living in rural and remote areas and groups who are at risk of social exclusion These may include introduction of a new service or the reintroduction of a withdrawn service in the following areas: community; education/training; social/cultural; and recreation 
  • Rural Youth 
  • The promotion of youth entrepreneurship and training to improve pathways for young people to access economic opportunities in rural areas. Activity to develop the social infrastructure of rural areas for young people to realise their potential. 
  • Renewable energy  
  • Community based initiatives will play a key role in realising national and EU environmental targets, particularly in the reduction of carbon dioxide emissions through energy infrastructure Renewable energy technologies may also generate new employment opportunities in rural areas 


2023-2027 LEADER funding allocations by county 

County  Allocation 
Carlow  €4.9 million 
Cavan  €6.4 million 
Clare  €6.8 million 
Cork (North Cork, South Cork and West Cork)  €16.8 million 
Donegal  €10.4 million 
Dublin Rural  €4.7 million 
Galway  €9.0 million 
Kerry  €8.2 million 
Kildare  €5.4 million 
Kilkenny  €6.1 million 
Laois  €5.7 million 
Leitrim  €6.3 million 
Limerick  €6.9 million 
Longford  €5.8 million 
Louth  €4.9 million 
Mayo  €8.8 million 
Meath  €5.5 million 
Monaghan  €6.0 million 
Offaly  €6.3 million 
Roscommon  €6.8 million 
Sligo  €6.1 million 
Tipperary  €7.8 million 
Waterford  €6.1 million 
Westmeath  €5.7 million 
Wexford  €7.3 million 
Wicklow  €5.3 million 
Total  €180 million 

Interested in applying?

Projects for an organisation’s development require a structured and planned approach, especially when making a successful grant application. Public funding programmes have strict funding criteria and application processes, our expert advice will guide you through the system to ensure you maximise the grant potential and achieve a successful outcome. 

Our experienced Grants Advisory Team has particular experience with LEADER funding across Ireland and can help you with your application to the LEADER programme. For more information, on our Grants Services, visit here. To speak with our Head of Grants Advisory Practice directly, please contact Patricia Keenan.

Giving Ireland Report Launch 2022

Giving Ireland 2022 Report Launch

2into3 and Philanthropy Ireland warmly invite you to the launch of Giving Ireland 2022 – Analysis and Insights on Funding of the Nonprofit Sector in 2020. Kindly supported by The Community Foundation of Ireland, Quilter Cheviot and Ecclesiastical Insurance.

The report will examine the total fundraised income from philanthropic sources in 2020, changes from 2019, the fundraising performance of the sector, the fundraising mix in 2020, the cost of fundraising by method and international comparisons.


Giving Ireland 2022 – Event Details

We are hosting 3 in-person only events in Dublin, Galway and Cork from the 17th-24th November. If you are interested in attending, please register via the links below.


When: Thurs 17th Nov
Where: TU Dublin, St. Laurence’s Church, Grangegorman
Time: 9am-11am
Register for Dublin event here


When: Wed 23rd Nov
Where: Republic of Work, 12 South Mall, Cork
Time: 10am-11.30am
Register for Cork event here


When: Thurs 24th Nov
Where: Portershed, Eyre Square, Galway
Time: 10am-11.30am
Register for Galway event here


About Giving Ireland 

The Giving Ireland 2022 Report gives a detailed analysis and insights on Funding of the Nonprofit Sector in 2020. Formerly known as “The Irish Not-for-Profit Sector: Fundraising Performance Report”, the Giving Ireland Report, builds a year-on-year performance insight into fundraising by the nonprofit sector in Ireland. It used a representative sample of nonprofit organisations to chart philanthropic income trends in Ireland.

Giving Ireland is kindly supported by The Community Foundation, Quilter Cheviot and Ecclesiastical Insurance.


About Philanthropy Ireland 

Philanthropy Ireland promotes the development of Philanthropy and good giving practice in Ireland and aims to maximise the impact of giving, making real and lasting change for the benefit of society. While 90% of people in Ireland give to charity, it is estimated only 12% do so in a planned way. Philanthropy Ireland aims to change this and to encourage people to give more and give more strategically.

About 2into3 

2into3 works with mission-driven organisations to build capacity, so that they can have a transformative impact on society in Ireland and the world. The Irish nonprofit sector is comprised of a diverse range of subsectors, from Social Services and Health to Education and Sport. 2into3 has experience working with organisations across the sector in Strategic Planning, Fundraising, Grants Services, Governance, Recruitment and Research.

Contact Us

If you have any questions about the event, please do not hesitate to contact judith.power@2into3.com. For more information on Giving Ireland, visit here.

Penelope Kenny Head of Governance 2into3

Welcoming Penelope Kenny as Head of Governance

The range of services we offer has expanded in recent years, and our client base accordingly. With this expansion, we are delighted to be welcoming Penelope Kenny as our new Head of Governance Advisory Services, on a part-time basis. Penelope is an experienced Chartered Accountant, with an extensive existing portfolio of directorships and key positions, both in state bodies and the financial services industry. Penelope’s experience also extends as Non-Executive Director, Audit committee chair, CFO, with a Certificate in Corporate Governance. Her experience is based upon embedding positive corporate governance practices to organisations, with a focus on board effectiveness and financial control. Furthermore, she is a member of the Institute of Directors and holds a Masters Degree from UCD, publishing a book on ‘Corporate Governance’ by the Chartered Accountants Ireland.

“I am delighted to assist 2into3 in growing and developing their governance practice. I will be assisting 2into3 on a part time basis from September 2022 and I look forward to working with and growing their interesting portfolio of high quality and engaged clients.” – Penelope Kenny

Penelope initially joined 2into3 as an Associate in 2022. Since joining as an Associate, Penelope has worked with: Social Innovation Growth Fund Ireland, Trocaire, YMCA Ireland, Atlantic Youth Trust, Cuanlee, Dublin Central Mission, KDYS, Outhouse, Dark Sky Ireland, County Carlow Development Partnership, Irish Cancer Society, County Kildare Leader Partnership, Colaiste naMumhan, Dublin South City Partnership, Gheel Autism Services and Missio Ireland.

2into3 Governance Advisory Services

Good governance comes directly from the board. A board should typically meet on a monthly basis and is strategically focussed. A focussed governance plan and project will speed the journey to good and sustainable governance practices, by the board and by the executive team.

2into3 has developed governance practices with boards and leadership teams across the sector. We present your board with a range of options, which can be customised to suit your needs. Some of these include:

  • Effectiveness surveys for all board members
  • Board member interviews
  • Board development programmes
  • Board effectiveness feedback with action plans and recommendations
  • Formal reports on governance for the board.

Get in Touch

If you’re interested in availing of our governance services, visit our website for more information, or contact Penelope Kenny directly.

TUD Giving Ireland 2into3 Partnership

TU Dublin And Giving Ireland Announce Partnership On PhD

We are delighted to announce the partnership of Giving Ireland (our joint collaboration with Philanthropy Ireland) and TU Dublin. The outcome of this partnership is the creation of a PhD research programme investigating how nonprofits are impacted by the culture of giving and donating in Ireland. This programme, titled: “Sustaining the Nonprofit Economy: An Investigation into Giving Culture and Infrastructure for Charity and Philanthropy in Ireland”, will aim to inform nonprofits and government policy makers to aid decision making. 

We are delighted to collaborate with TU Dublin on this innovative programme, bringing together the nonprofit sector and academia to identify and explore the most pertinent funding issues faced by the nonprofit sector. How to build resilience and growth in the social economy so it meets the needs of those it was setup to support. What does transformative scale look like and how can this be achieved? I’ll be very interested to read the findings the programme will produce”, said Dennis O’Connor, our CEO. 


About Giving Ireland 

Giving Ireland is a collaboration between 2into3 and Philanthropy Ireland. It seeks to provide a platform for the sector that will foster collaboration, provide insights and encourage collective action. The objective of Giving Ireland is to provide insights into charitable giving in Ireland and support informed decision-making.  


Outcome of Giving Ireland and TU Dublin Partnership 

As Ireland experiences significant societal change and the operational environment of nonprofits is increasingly complex, the programme combines industry with academia to address several of the nonprofit sector’s pressing issues, namely, how to scale giving to be transformative, how to move into a future/digital society sustainably/supported by giving, and how to harness policy as a tool to enable giving in a way that bests support a resilient/sustainable social economy and meet the needs of its people. 

 Its aim is to empower nonprofits to improve decision making and to invest in giving and fundraising strategies that gain support from key stakeholders (public, colleagues, boards, regulators, politicians and media), and to reduce barriers to scale charitable and philanthropic giving.  


Giving Ireland Report 

A key output from this programme will be the publication of the annual ‘Giving Ireland’ report that aims to narrow the gap in knowledge on the sector by providing an analysis of its composition, funding and benchmarked performance. This report delves into the funding of the sector, looking at State, Earned, Investment and Fundraised income and exploring the implications of these trends.  

The insights and data published in the Giving Ireland report will further inform the leadership of the nonprofit sector. In the summer of 2022, TU Dublin started the research for Giving Ireland 2022 report, previous Giving Ireland reports were researched and published as part of a collaboration between 2into3 and Philanthropy Ireland. Both 2into3 and Philanthropy Ireland will continue with their support of the Giving Ireland report publication and distribution. 


The Research Partnership 

Dr. Etain Kidney, Head of School, Marketing and Entrepreneurship at TU Dublin said, “This collaboration reflects our commitment in TU Dublin to creating a better future together with our partners. We want to solve some of the world’s most pressing issues, using research and education to drive of social change. Our partnership with 2into3 and Philanthropy Ireland will uncover truths about the unique giving culture here in Ireland and offer insight into how this can be mobilised to benefit those in need”. 

 Éilis Murray, Philanthropy Ireland, Chief Executive Officer said, “We at Philanthropy Ireland are delighted to be involved in this exciting research initiative and we look forward to the insights the findings will bring.  Philanthropy can be a transformative complementary, component of the funding mix, offering the nonprofit sector opportunities for scaling, partnership, and innovation. Data is needed to inform philanthropy, for both funders and grantees. This research initiative is an excellent step in supporting philanthropic activity in Ireland.  


Contact Us 

For more information on Giving Ireland or TU Dublin, visit their website If you have particular research questions, please contact Dennis O’Connor. 

2023 Budget: Supports for our Grant Services Clients

2023 Budget: Supports for our Grant Services Clients

This year’s budget comes at a time of massive uncertainty with the cost of living crisis, high energy, high inflation, and war in Ukraine. The government announced a “budget-within-a-budget” with €4.1 billion one-off measures supporting the €6.9 billion package to protect Irish people against this crisis. We have outlined the range of government supports that will affect our grants service and more importantly, how they will improve your nonprofit organisation. 

Department of Rural and Community Development 

Rural and Community Development Irish Budget 2023

Rural Development, Regional Affairs and Islands – €201 million 

This programme saw a slight decrease from the 2022 levels, from €202.1 million to €201 million. With the allocation, we will see commitments to: 

  • Deliver Our Rural Future, rural recreation supports, and the Towns Centres First initiative. 
  • Continue to invest in rural regeneration and development through a range of capital schemes, including the Rural Regeneration and Development Fund, Town and Village Renewal and the Outdoor Recreation Infrastructure Scheme. 
  • Fund activity under the Department’s capital programmes, including the next iteration of the LEADER programme, which is due to come into effect in 2023.
  • To ensure continued provision of lifeline transport services and the maintenance and upgrade of essential island infrastructure. 


Community Development – €187 million 

Community Development Irish Budget 2023 nonprofits

The level of support has increased with a 9% rise from the Government from 2022 from €171 million to €187 million this year. The programme aims to promote and support the development of inclusive communities, and in the community and voluntary sector. The allocation will see:  

  • Continued and improved delivery of all of community development schemes, with increases in funding for schemes such as SICAP, the Community Services Programme, supports for volunteering, and mentoring for social enterprises.  
  • Strengthen local participation through supports for Public Participation Networks and Local Community Development Committees.
  • Increase funding under the newly established Community Centre Investment Fund.  


Arts & Culture, Tourism, Gaeltacht, Sport and Media   

Budget 2023 Ireland Sports Nonprofits 2into3

Sports and Recreation – €174.8 million 

This department saw a decrease in funding of 4% from €181.2 million in 2022 to €174.8 million in 2023. The government aims to promote to a healthier and more active society through sports participation. This programme will see the allocation:  

  • Provide additional support for Sport Ireland to support preparations for the Olympics and Paralympics in 2024 and to increase sports participation.
  • Sustain funding for Sports Capital and Equipment Programme.
  • Sustain funding for Sports Measures via the Dormant Accounts Fund. 
  • Sustain funding for attracting major sporting events to Ireland. 

Some of the selected new measures promoted by the department: 

  • Increased funding for Sports Ireland to support high performance athletics’ preparation in the run up to the Olympics and Paralympics in 2024 – €4 million.
  • Increased funding for the implementation of the Sports Action Plan 2021- 2023 – €4 million.


New Measures

Funding Budget 2023

Selected new measures highlighted by the department include: 

  • Increased funding for key schemes such as the Local Improvement Scheme (+1m) and CLÁR (+0.5m) – €1.5 million.
  • Increased funding for the Outdoor Recreation Infrastructure Scheme in the context of the forthcoming National Outdoor Recreation Strategy – €1 million.
  • Increased funding for the Community Services Programme to implement a new funding model for supported organisations – €3.5 million.
  • Enhanced social community supports through the European Social Fund – €1 million o Increased funding for SICAP and similar type supports – €2.2 million.
  • Enhance volunteering supports (+€1m) and assisting the work completed by Public Participation Networks (+€0.4m) – €1.4 million.
  • Additional funding for the new Community Centres Investment Fund, which launched in 2022 and will benefit both rural and urban communities.


Contact Us

Public funding programmes have strict funding criteria and application processes. Our expert advice will guide you through the system to ensure you maximise the grant potential and achieve a successful outcome. Our experienced team will help you come to informed decisions that are in the best interests of your organisation going forward and planning for sustainability.  

In the last 2 years, our Grants Advisory team have managed 16 applications for the 2021 Sports Capital Grants for local clubs and NGBs. They secured a total of €2.4 million in grants with a success rate of 100%, with 50% of clients receiving full allocation of what they applied for.

For more information on 2into3’s Grant Services, visit our page or contact Patricia Keenan directly on +353 (0)86 065 7347.

How to Inspire your Volunteers with your Nonprofit's Purpose

How to Inspire your Volunteers with your Nonprofit’s Purpose

On the 1st September, we hosted a breakfast event, “Recruitment & Retention Challenges in Nonprofits: Is it just about pay?” which was a fascinating discussion about how nonprofits can ensure that they attract and keep talent.  There’s another interesting element to this discussion, which probably deserves its own event: How to Inspire your Volunteers with your Nonprofit’s Purpose. While interventions in pay and benefits are not relevant to volunteer recruitment and management, its striking how many similarities there are between the demands of today’s paid and unpaid talent.  


Volunteering today: still essential, yet evolving 

All of Ireland’s 34,000 nonprofits* rely on volunteers to some degree. All will have Governors, Trustees or Directors that give their time on a sustained basis, over several years, to oversee their organisation and to provide strategic direction. 

For many other organisations, the contribution of volunteers is essential for delivering specific services, or running games, events, fundraisers, shops and even the organisation itself. Ireland’s nonprofit sector is dominated by small organisations: in 2019, 48% reported having fewer than five staff, and 20% have no staff*. For these, volunteers are the organisation’s talent.  

Given the importance of volunteers for effectiveness of the nonprofit sector, its vital that all organisations remain alive to the changes that have occurred over the last decades in volunteer rates and expectations. The implications could be wide ranging and, for some, existential.  


1. Purpose and Impact 

How to Inspire your Volunteers with your Nonprofit's Purpose volunteering nonprofit sector 2into3

 One of the most significant shifts in volunteering in Ireland is related to motivation. Up until the mid-90s, ‘wanting to help’ was the number one driving factor. However, since the late 1990s, that has been vastly overtaken by ‘belief in cause’*. Research during COVID-19, found that the key benefits, felt by the majority of volunteers, were a sense of purpose, belonging and impact. 


This shift from altruistic-led to purpose-led volunteering is significant, as it implies that today’s volunteers need to understand how their efforts contribute to positive change. It also implies that without that regular affirmation, the motivation and commitment of your volunteers may be jeopardised. Interestingly, at yesterday’s event we also heard about the importance of purpose, impact and culture to today’s talent – especially graduates. 

Having current and inspiring Mission, Vision and Values statements, and a Strategic Plan to deliver on those, is crucial as they enable all people at all levels of your organisation to understand what change their contribution is helping to deliver.  Make those connections explicit in your volunteer recruitment and support practices. Define your volunteer roles in terms of outcomes, not just tasks.  

If you need to refresh your Mission statement or your Strategic Plan, involve your staff and volunteers; make them feel like they have a genuine stake in the future of your organisation. And as you make progress through your Plan, communicate and recognise the impact that has been made with their support.  


2. Flexibility and Capacity 

How to Inspire your Volunteers with your Nonprofit's Purpose volunteer time management flexibility nonprofits 2into3

 ‘A lack of time’ has always been the main barrier cited by those not involved in volunteering*. More recently, this has evolved into volunteers wanting greater flexibility in how they give their time.  

Volunteers increasing want short-term experiences that fit around their lives, as opposed to long-term commitments on a fixed schedule. We’ve even seen the rise of ‘micro-volunteering’ – bite-size, task-based volunteering with minimal commitment and formality – a format most favoured by younger cohorts, and often carried out entirely online*. 

While not all volunteering tasks can be adapted to micro-volunteering, nonprofits do need to find ways to respond to the pull towards flexibilization in order to attract and retain volunteers. Take time to strategically review the services and workstreams that rely on volunteer support, and find opportunities to innovate how they are structured without negatively impacting your service users. How can you build in flexibility into your volunteer programmes?  

And also consider the organisational implications for how you manage a more complex constellation of volunteer relationships – on your team, your service users, and the structures, training and technology that support them. Changes at this scale can take years and significant investment to implement, but may be essential to future-proof your organisation. 


3. Diversity and Inclusion 

How to Inspire your Volunteers with your Nonprofit's Purpose inclusivity diversity nonprofits volunteering 2into3

 Volunteering has long been associated with older and wealthier demographics*. In addition to the points above regarding purpose-driven volunteering and greater flexibility, youth-centred approaches to attracting younger volunteers should seek to address potential obstacles faced by some young people, for instance concerns around transport and expenses* 

Moreover, younger people don’t represent the only demographic in which there are higher barriers to volunteer participation. Like your workforce, organisations should aim for their volunteers to reflect the diversity of the communities they serve.  

Being more inclusive takes thought and investment – but it’s worth it. Consider how and where you advertise volunteer opportunities. If you are looking to target a specific demography, take time to understand them, what motivates them, and to build relationships. Tailor your volunteer programmes and communications, and consider how to use peer-to-peer or buddy systems to support inclusion* 

If you are looking to diversify your Board room, do not take for granted what additional supports might need to be put in place to ensure meaningful participation. For instance, first-time Trustees and Directors; people with employment, caring or academic responsibilities; or those with special access needs might require training, mentoring, logistical support, or time accommodations. Equally, be mindful that the culture and practices of your Board or wider organisation might need to adapt in order to be actively inclusive. Token representation serves nobody.  



The We Act campaign (coordinated by The Wheel) is a brilliant illustration of the power of people in contributing to a better society. Whether paid or unpaid, everyone involved in nonprofits plays an important role. However, the way people work and volunteer their time has changed, and all organisations should be thinking strategically about how to recruit, retain and recognise the impact of all talent – including volunteers.   

If you would like to discuss any of topics mentioned in this article, please feel free to contact Luna Atkins, our Head of the Strategy Advisory Practice on (021) 237 9838.

Considering relooking at your Strategic Plan or Mission, Vision & Values? Here is more info on our Strategy Advisory Practice.




1 https://benefactslegacy.ie/wp-content/uploads/2022/03/benefacts-nonprofit-sector-analysis-2021.pdf  

2 https://givingireland.ie/wp-content/uploads/2021/11/Giving-Ireland-2021-Report.pdf     

3 https://assets.gov.ie/5587/150119115733-35c3c63a13d248ada01a713955efae4e.pdf  

4 https://assets.gov.ie/5587/150119115733-35c3c63a13d248ada01a713955efae4e.pdf  

5 https://blogs.ncvo.org.uk/2015/09/28/micro-volunteering-might-be-small-but-its-got-big-potential/  

6 https://assets.gov.ie/5587/150119115733-35c3c63a13d248ada01a713955efae4e.pdf  

7 https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/1094203/Volunteering_Journeys_-_accessible.pdf  

8 https://www.volunteer.ie/wp-content/uploads/2022/04/InclusiveVolunteeringFinalFeb2022.pdf 

Patricia Keenan Head of Grants Advisory Services 2into3 Charities Institute Ireland

2into3 attend Charities Institute Ireland Grants and Trust Forum

On Thursday 19th May, our Head of Grants Advisory Service, Patricia Keenan, presented at Charities Institute Ireland’s Grants and Trusts Forum. During the event, Patricia discussed how nonprofits can use our grants cycle to benefit their application. We work with nonprofits to help them during pre-application, application and implementation stages of the grant process.

At pre-application stage, we have completed feasibility studies for community facilities with average capital investment of €2.5 million. At application stage, our grants team have had a 94% success rate in grant applications with over 50% receiving full allocation.

Patricia discussed how nonprofits can be proactive before their application, outlining how to source possible funds and steps for being methodical during application stage. Patricia also outlined why organisations should be diligent after their application, followed by a final Q&A.


About our Grants Services

Applying for funding can be a difficult and time-consuming process, involving business plans, costs analysis, technical details, stakeholder research and more. 2into3 can offer practical support through the Grants Advisory Service, where we have developed a grant cycle to offer tailored solutions at every step of your grant application.

2into3 have developed a grants cycle. The 2into3 team can assist you each step of the way or if necessary they can complete a stage at a time, all bespoke to your individual organisation’s needs. More information on our grants services (link to page).


About Charities Institute Ireland

Charities Institute Ireland exists to support and enable charities to create positive social change. Charities Institute Ireland envision an Ireland that trusts and values charities for the positive contribution they make to solving challenges in our society.

Charities Institute Ireland hosts a number of meetings, virtual or in-person networking events, and workshops throughout the calendar year. From guest speakers to regulatory updates you can keep abreast of what’s going on in the sector by joining in.


Get in touch

If you are interested in learning more about our Grants services or would like to speak to our Head of Grants Advisory regarding presenting at an event, contact Patricia Keenan.


The Wheel Annual Summit 2into3 Lead Partners

Lead Partnership at The Wheel’s Annual Summit

We are delighted to announce that we are supporting The Wheel’s Annual Summit as Lead Partner for the next three years. The Wheel’s Summit is this year’s largest gathering for charities, community organisations and social enterprises. 

We are particularly looking forward to reconnecting with the wider nonprofit sector after the past two years. With the opportunity of an in-person event, we can share our learnings and look forward to a brighter future within the nonprofit sector. 

Our CEO, Dennis O’Connor, said: “We are delighted to partner with The Wheel for the next three Summit annual events. By bringing together the sector to discuss key topics and facilitating solution-based discussions, The Wheel’s Summit is critical in shaping the future of the sector. Here at 2into3, we understand how important a strong third sector is for society in Ireland. We work with our clients to build the capacity of their organisations so that they can have a transformative social impact.” 

Deirdre Garvey, CEO of The Wheel added: “2into3’s deep knowledge of the sector and extensive experience will further enhance The Summit. We look forward to working with them to develop the Summit as a world-class event”. 


About The Wheel’s Summit 

The Wheel’s 2022 Summit is taking place in Croke Park on 1st June 2022 with: 

  • 15 top speakers,  
  • Debates and in-depth discussions 
  • Practical training sessions in Governance, HR, Funding and EU partnerships 
  • Over 30 exhibitors 
  • Invaluable networking opportunities 
  • A celebration of our sector’s impact 
  • A special address by An Taoiseach, Micheál Martin. 


Dennis will be speaking at the plenary session – ‘Reflections on leadership challenges facing the sector’. Patricia Keenan – Head of Grants Advisory Practice, Rob Foley – Head of Fundraising Advisory Practice, will join the panel on ‘Future Funding: The Opportunities and Challenges Ahead.’ Luna Atkins – Head of Strategy Advisory Practice, will be a panellist on ‘Boards Behaving Badly’ session. 

Further information on the programme of events 


More information 

Register to The Wheel’s Summit on Wednesday 1st June 2022. For full programme and breakdown of speakers, visit here 

How to create a strategic fundraising Plan from 2into3

How to create a Strategic Fundraising Plan

What is Strategic Fundraising?How to create a strategic fundraising Plan from 2into3


A strategic approach to fundraising is about taking a longer term view of your organisation’s fundraising activities. Closely aligned with your overall organisation’s strategic objectives, a strategic fundraising plan helps steer a long term course for fundraising beyond the day-to-day demands of ‘firefighting’ to plug short term budget gaps.


Steps involved to create a Strategic Fundraising Plan


  1. Create your Fundraising Objectives:

These need to align with your organisation’s overall strategic direction and be ambitious enough to fund the programmes set out in your strategic plan. The objectives must be achievable, measurable and time-bound.


  1. Explore Fundraising Methods:

What is your budget for fundraising? What has and hasn’t worked for you in the past? What methods are your peers and organisations of a similar size using and how successful have they been? (one place to find out more about your peers’ fundraising performance is to subscribe to the Irish Giving Index. Where do your key fundraising strengths lie? Can you convert once-off and sporadic donations to regular giving? Can you strengthen your relationships with your top donors? Why consider relationship based fundraising? 


  1. Ask if fundraising methods new to your organisation might improve your fundraising performance.

This could be a regular or major gifts programme, a new focus on legacy giving or even a consideration of trending cryptocurrency fundraising methods (being an early innovator can deliver great results, but beware the inherent risks!).


  1. Build a team and allocate tasks, responsibilities and resources:

A well briefed, co-ordinated and motivated team needs to work together to deliver the plan.


  1. What role would a capital project play in your strategic fundraising plan?

While initially it may be something well out on your horizon, it is better to include it now as an aspiration so potential major donors are aware of your long term ambitions.


  1. Why do you need and merit support?

Developing a compelling case for support will be the key driver in the success of your fundraising plan. Communicate, communicate, communicate with all your stakeholders: for example, public bodies, donors, media, service users. Different messages will be required and at certain times, specialists may have to employed to ensure the right messages are delivered to the right people at the right time.


  1. Donors will need to be updated with how you are progressing and how their donations are making a difference.

Building a donor communications objective into your strategic fundraising plan is critical for relationship based fundraising. Success in achieving objectives will instil trust with donors and encourage continued involvement.


How a clear Mission, Vision and Values will help form your Strategic Fundraising plan

Explore fundraising opportunities that support your mission. Beware of mission drift: a common pitfall experienced by organisations seeking piecemeal funding is to develop programmes to fit available funding. This may ultimately lead your organisation down a path that distracts from its reason for existence. When exploring funding grants, get into the habit of asking ‘how would that support us in delivering on our mission?’. If you are unable to answer this when considering a funding application, this likely isn’t the right fund for you. There are donors and grants out there that match your organisation’s vision and values.

If your organisation starts to struggle with funding, it is important not to lose sight of your organisation’s long-term vision. Your ability to demonstrate future plans is vital to appealing to donors and philanthropic funders. Strategic fundraising, after all, is more than just keeping the lights on. It demands a clear, long-term action plan with an actionable implementation plan.


Taking the first step

If you are considering developing a new fundraising strategy for your organisation or wish to review your existing strategy, reach out to Rob Foley, 2into3’s Head of Fundraising Advisory Practice, to discuss further: rob.foley@2into3.com +353 86 032 7935